Ch. 1. Promotional Marketing Basics -- Ch. 2. Why Online Promotions Work -- Ch. 3. Planning an Online Promotion -- Ch. 4. Protecting Yourself and Your Company Online -- Ch. 5. Outsourcing versus in-House Resources -- Ch. 6. How to Create a Multibrand Promotion -- Ch. 7. Promoting the Promotion -- Ch. 8. What to Do after the Promotion -- Ch. 9. The Future of Online Promotions
Notes
Includes index
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