Title Media research : information or currency? : print, TV, interactive and accountability

Published New York, NY : Advertising Research Foundation, 1998

Copies

Location	Call no.	Vol.	Availability
WATERFT BUSINESS	659.10973 Adv/Mri		AVAILABLE

Description 230 pages : illustrations ; 28 cm Contents [1.] The last word in print -- [2.] Interactive media research summit IV -- [3.] Television research in analog, digital and high definition -- [4.] Accountability in media Notes "October 98." Bibliography Includes bibliographical references Subject Television advertising. Mass media -- Research -- United States. Mass media -- Moral and ethical aspects. Advertising, Magazine -- United States. Author Advertising Research Foundation (U.S.)

Other Titles At head of title: Experts report on

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