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Book Cover
DVD video

Title Killing us softly 4 : advertising's image of women / a Media Education Foundation production ; directed by Sut Jhally
Published Northampton, MA : Media Education Foundation, [2010]
©2010

Copies

Location Call no. Vol. Availability
 W'PONDS  659.1082 Jha/Kus  AVAILABLE
Description 1 videodisc (45 min.) : sound, color ; 4 3/4 in
Contents Introduction -- Ads everywhere -- A constructed beauty -- Objectification -- Judged by looks alone -- Thinness -- Dieting -- Eating & morality -- Global impact -- Infantilization & powerlessness -- Advertising & sex -- Experienced virgins -- Consumerism & sexualizing products -- Masculinity -- Violence -- What to do?
Summary "In this new, highly anticipated update of her pioneering Killing us softly series, the first in more than a decade, Jean Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity. The film marshals a range of new print and television advertisements to lay bare a stunning pattern of damaging gender stereotypes--images and messages that too often reinforce unrealistic, and unhealthy, perceptions of beauty, perfection, and sexuality. By bringing Kilbourne's groundbreaking analysis up to date, Killing us softly 4 stands to challenge a new generation of students to take advertising seriously, and to think critically about popular culture and its relationship to sexism, eating disorders, and gender violence"--Container
Notes Sequel to: Killing us softly (c1979), Still killing us softly (c1987), and Killing us softly 3 (2000)
"Attention: this program contains nudity and sexual themes."
Recorded in Dolby digital stereo
"Aspect ratio 16:9"--Container
Credits Camera, David Rabinovitz ; editing, Sut Jhally and Andrew Killoy
Performer With Jean Kilbourne
Event Filmed at the University of Massachusetts, Amherst, MA
Notes DVD. Region unspecified
In English, with optional English subtitles
Available to Deakin University staff and students only
Subject Women in advertising.
Sex in advertising.
Body image in women.
Sex role.
Sexism.
Advertising -- Psychological aspects.
Genre/Form Feature films.
Documentary films.
Nonfiction films.
Video recordings.
Author Jhally, Sut, director
Kilbourne, Jean.
Media Education Foundation.
ISBN 1932869441
9781932869446
Other Titles Killing us softly four
Advertising's image of women