| Description |
1 videodisc (DVD) (23 min.) : sound, color with black and white sequences ; 4 3/4 in. + 1 teaching guide (14 pages) |
| Contents |
Direct selling -- Selling by mail -- Ads and emotions -- Why you will buy in the future |
| Summary |
Advertising has changed dramatically in the past ten years. Advertisements today rarely try to persuade or claim a product is superior. This video looks at person-to-person selling, direct mail, ads and emotions, and TV commercials to reveal how they sneak under our persuasion radar |
| Notes |
Teaching guide available on www.marcom.com.au |
| Performer |
Narrator, Chris Agos |
| Notes |
No rating given |
|
Originally produced [Geneva, Ill.] : Learning Seed, c2002 |
|
DVD-R ; region 4 ; PAL |
|
Available to Deakin University staff and students only |
| Subject |
Advertising -- Language.
|
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Advertising -- Moral and ethical aspects.
|
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Advertising -- Psychological aspects.
|
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Television advertising.
|
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Advertising, Direct-mail.
|
| Genre/Form |
Video recordings.
|
| Author |
Schrank, Jeffrey.
|
|
Agos, Chris.
|
|
Learning Seed Company.
|
|
