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Book Cover
Book
Author Packard, Vance, 1914-1996.

Title The hidden persuaders / Vance Packard
Edition [New edition]
Published Harmondsworth, England : Penguin, 1981

Copies

Location Call no. Vol. Availability
 MELB  659.1042 P119H  AVAILABLE
Description 248 pages ; 18 cm
Analysis United States Society Role of advertising
Notes Originally published: New York : McKay ; London : Longmans, Green, 1957
Bibliography Includes index
Subject Advertising -- Psychological aspects.
Advertising -- Social aspects -- United States.
Propaganda.
LC no. 00000210
ISBN 0140136703 (paperback)
0140205853