659.1 Gup/Ios : Impact of sales promotions on when, what, and how much to buy / by Sunil Gupta
Impact of sales promotions on when, what, and how much to buy / by Sunil Gupta
WATERFT
1988
659.1 Hac/Aap
Advertising and promotion : communicating brands / Chris Hackley
MELB, W'BOOL
2005
Advertising and promotion : communicating brands / Chris Hackley
MELB, W'BOOL
2005
659.1 Hah/Diy : Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, Web sites and more! / Fred E. Hahn and Kenneth G. Mangun
Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, Web sites and more! / Fred E. Hahn and Kenneth G. Mangun
WATERFT
1997
659.1 HEP : Advertising : creative communication with comsumers / Harry Walker Hepner
Advertising : creative communication with comsumers / Harry Walker Hepner
WATERFT
1964
659.1 Hol/Aac
Advertising and consumer society : a critical introduction / Nicholas Holm
MELB
2017
Advertising and consumer society : a critical introduction / Nicholas Holm
MELB
2017
Advertising and consumer society : a critical introduction / Nicholas Holm
MELB
2017
659.1 Jen/Cca : The convergence crisis : an impending paradigm shift in advertising / Joanna L. Jenkins
The convergence crisis : an impending paradigm shift in advertising / Joanna L. Jenkins
MELB
2015
659.1 Jon/Haw : How advertising works : the role of research / edited by John Philip Jones
How advertising works : the role of research / edited by John Philip Jones
MELB
1998
659.1 Jon/Iar : International advertising : realities and myths / edited by John Philip Jones
International advertising : realities and myths / edited by John Philip Jones
WATERFT
2000
659.1 Jon/Waw 2006 : When ads work : new proof that advertising triggers sales / by John Philip Jones
When ads work : new proof that advertising triggers sales / by John Philip Jones
WATERFT
2006
659.1 Jug/Ama
Advertising management / Donald W. Jugenheimer and Larry D. Kelley
MELB, W'BOOL, WATERFT
2009
Advertising management / Donald W. Jugenheimer and Larry D. Kelley
MELB, W'BOOL, WATERFT
2009
Advertising management / Donald W. Jugenheimer and Larry D. Kelley
MELB, W'BOOL, WATERFT
2009
659.1 Kah/Vla : Values, lifestyles, and psychographics / edited by Lynn R. Kahle, Larry Chiagouris
Values, lifestyles, and psychographics / edited by Lynn R. Kahle, Larry Chiagouris
WATERFT
1997
659.1 Kel/Cia : Cases in advertising management / Larry D. Kelley and Donald W. Jugenheimer
Cases in advertising management / Larry D. Kelley and Donald W. Jugenheimer
MELB
2009
659.1 Kle/Kap 2005
Klepner's advertising procedure
MELB, W'BOOL, WATERFT
2005
Klepner's advertising procedure
MELB, W'BOOL, WATERFT
2005
Klepner's advertising procedure
MELB, W'BOOL, WATERFT
2005
659.1 Lan/Abd
Advertising by design : creating visual communications with graphic impact / Robin Landa
MELB, W'BOOL
2004
Advertising by design : creating visual communications with graphic impact / Robin Landa
MELB, W'BOOL
2004
659.1 Lan/Abd 2016
Advertising by design : generating and designing creative ideas across media / Robin Landa
MELB
2016
Advertising by design : generating and designing creative ideas across media / Robin Landa
MELB
2016
Advertising by design : generating and designing creative ideas across media / Robin Landa
MELB
2016
Advertising by design : generating and designing creative ideas across media / Robin Landa
MELB
2016
6 additional entries
659.1 Lee/Poa 2005 : Principles of advertising : a global perspective / Monle Lee, Carla Johnson
Principles of advertising : a global perspective / Monle Lee, Carla Johnson
WATERFT
2005
659.1 Low/Cag : Clever advertising : getting the most from your advertising dollar / Brett William Lowe
Clever advertising : getting the most from your advertising dollar / Brett William Lowe
MELB
1993
659.1 Lyn/Wtv : The work : the very best advertising from Asia, Australia and New Zealand / [editors, Michael Lynch, Kim Shaw, Andy Bridge]
The work : the very best advertising from Asia, Australia and New Zealand / [editors, Michael Lynch, Kim Shaw, Andy Bridge]
MELB
2002
659.1 Mac/Poa 2005 : The practice of advertising / edited by Adrian R. Mackay
The practice of advertising / edited by Adrian R. Mackay
MELB
2005
659.1 Mar/Rtb : Romancing the brand : the power of advertising and how to use it / David N. Martin
Romancing the brand : the power of advertising and how to use it / David N. Martin
W'BOOL
1989
659.1 Mat/Ait : Advertising international : the privatisation of public space / Armand Mattelart ; translated by Michael Chanan
Advertising international : the privatisation of public space / Armand Mattelart ; translated by Michael Chanan
W'BOOL
1991
659.1 Mcd/Haw : How advertising works : a review of current thinking / Colin McDonald
How advertising works : a review of current thinking / Colin McDonald
MELB
1992
659.1 Mes/Vpt : Visual persuasion : the role of images in advertising / Paul Messaris
Visual persuasion : the role of images in advertising / Paul Messaris
MELB
1997
659.1 Mor/Cat 1991 : Creative advertising : theory and practice / Sandra E. Moriarty
Creative advertising : theory and practice / Sandra E. Moriarty
WATERFT
1991
659.1 Mue/Doi 2017
Dynamics of international advertising : theoretical and practical perspectives / Barbara Mueller
MELB
2017
Dynamics of international advertising : theoretical and practical perspectives / Barbara Mueller
MELB
2017
Dynamics of international advertising : theoretical and practical perspectives / Barbara Mueller
MELB
2017
659.1 Mye/Awb : Ad worlds : brands, media, audiences / Greg Myers
Ad worlds : brands, media, audiences / Greg Myers
WATERFT
1999
659.1 Nel/Aah : Advertising age handbook of advertising / Herschell Gordon Lewis, Carol Nelson ; foreword by Rance Crain
Advertising age handbook of advertising / Herschell Gordon Lewis, Carol Nelson ; foreword by Rance Crain
W'BOOL
1999
659.1 Ogi/Coa 1987 : Confessions of an advertising man / David Ogilvy
Confessions of an advertising man / David Ogilvy
MELB
1988
659.1 Ogi/Ooa : Ogilvy on advertising / David Ogilvy
Ogilvy on advertising / David Ogilvy
MELB, WATERFT
1995
659.1 Ogi/Ooa 1995 : Ogilvy on advertising / David Ogilvy
Ogilvy on advertising / David Ogilvy
MELB, WATERFT
1995
659.1 Ogu/Aai 2003 : Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik
Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik
WATERFT
2003
659.1 Ogu/Aai 2006
Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik
MELB, W'BOOL, WATERFT
2006
Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik
MELB, W'BOOL, WATERFT
2006
Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik
MELB, W'BOOL, WATERFT
2006
659.1 Per/Sam
Strategic advertising management / Larry Percy, John R. Rossiter, Richard Elliott
MELB, W'PONDS
2001
Strategic advertising management / Larry Percy, John R. Rossiter, Richard Elliott
MELB, W'PONDS
2001
659.1 Per/Sam 2005
Strategic advertising management / Larry Percy, Richard Elliott
MELB, WATERFT
2005
Strategic advertising management / Larry Percy, Richard Elliott
MELB, WATERFT
2005
659.1 Pur/Wap 2003
Which ad pulled best? : 40 case histories on how to write and design ads that work / [edited by] Scott C. Purvis, Philip Ward Burton
MELB, WATERFT
2003
Which ad pulled best? : 40 case histories on how to write and design ads that work / [edited by] Scott C. Purvis, Philip Ward Burton
MELB, WATERFT
2003
659.1 Rie 1986 : Positioning : the battle for your mind / by Al Ries and Jack Trout
Positioning : the battle for your mind / by Al Ries and Jack Trout
WATERFT
1986
659.1 Rie/Prb 2001 : Positioning : the battle for your mind / Al Ries, Jack Trout
Positioning : the battle for your mind / Al Ries, Jack Trout
W'BOOL, WATERFT
2001
659.1 Rie/Ptb 2001 : Positioning : the battle for your mind / Al Ries, Jack Trout
Positioning : the battle for your mind / Al Ries, Jack Trout
W'BOOL, WATERFT
2001
659.1 Rob/Mac : The manipulators : a conspiracy to make us buy / Jeffrey Robinson
The manipulators : a conspiracy to make us buy / Jeffrey Robinson
MELB
1998
659.1 Rom/Hta 2003 : How to advertise : what works, what doesn't - and why / Kenneth Roman & Jane Maas with Martin Nisenholtz
How to advertise : what works, what doesn't - and why / Kenneth Roman & Jane Maas with Martin Nisenholtz
MELB
2003
659.1 Ros/Aca 1997 : Advertising communications & promotion management / John R. Rossiter, Larry Percy
Advertising communications & promotion management / John R. Rossiter, Larry Percy
WATERFT
1997
659.1 Ros/Aca 1998 : Advertising communications & promotion management / John R. Rossiter, Larry Percy
Advertising communications & promotion management / John R. Rossiter, Larry Percy
W'BOOL
1998
659.1 Rud/Bfc : Break for commercials : an examination of advertising techniques / Edith Rudinger and Vic Kelly
Break for commercials : an examination of advertising techniques / Edith Rudinger and Vic Kelly
WATERFT, WATERFT ADPML
1970
659.1 Sem/Pai
Promotion and integrated marketing communications / Richard J. Semenik
MELB, W'BOOL, WATERFT
2002
Promotion and integrated marketing communications / Richard J. Semenik
MELB, W'BOOL, WATERFT
2002
Promotion and integrated marketing communications / Richard J. Semenik
MELB, W'BOOL, WATERFT
2002
659.1 Sha/Htm : How to make advertising & direct mail pay
How to make advertising & direct mail pay
WATERFT ADPML
1999
659.1 She/Cic : Controversies in contemporary advertising / Kim Sheehan
Controversies in contemporary advertising / Kim Sheehan
WATERFT
2004
659.1 Sor/Caa
Creative advertising : an introduction / Miriam Sorrentino
MELB
2014
Creative advertising : an introduction / Miriam Sorrentino
MELB
2014
Creative advertising : an introduction / Miriam Sorrentino
MELB
2014
659.1 Tag/Ach : Ad critique : how to deconstruct ads in order to build better advertising / Nancy R. Tag
Ad critique : how to deconstruct ads in order to build better advertising / Nancy R. Tag
WATERFT
2012
659.1 Tay/Ndi : New directions in international advertising research / edited by Charles R. Taylor
New directions in international advertising research / edited by Charles R. Taylor
W'PONDS
2002
659.1 Tel/Eav
Effective advertising : understanding when, how, and why advertising works / by Gerard J. Tellis
MELB, W'BOOL, WATERFT
2004
Effective advertising : understanding when, how, and why advertising works / by Gerard J. Tellis
MELB, W'BOOL, WATERFT
2004
Effective advertising : understanding when, how, and why advertising works / by Gerard J. Tellis
MELB, W'BOOL, WATERFT
2004
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