659.1 Bog/Sia 1995 : Strategy in advertising : matching media and messages to markets and motivations / Leo Bogart
Strategy in advertising : matching media and messages to markets and motivations / Leo Bogart
MELB
1996
659.1 Bor : The economic effects of advertising / Neil H. Borden
The economic effects of advertising / Neil H. Borden
WATERFT
1976
659.1 Bov/Aex
Advertising excellence / Courtland L. Bovée ... [and others]
MELB, WATERFT
1995
Advertising excellence / Courtland L. Bovée ... [and others]
MELB, WATERFT
1995
659.1 Bra/Ead : The effective advertiser / Tom Brannan
The effective advertiser / Tom Brannan
MELB
1993
659.1 Bri/Aha
The advertising handbook / Sean Brierley
W'BOOL, WATERFT
2002
659.1 Bri/Aha 2001 : The advertising handbook / Sean Brierley
The advertising handbook / Sean Brierley
W'BOOL, WATERFT
2002
659.1 Bur/Aco 1996 : Advertising copywriting / Philip Ward Burton
Advertising copywriting / Philip Ward Burton
WATERFT
1999
659.1 Bur/Ait 1980 : Advertising in the marketplace / John D. Burke
Advertising in the marketplace / John D. Burke
W'PONDS
1980
659.1 Bur/Foc 2011
The fundamentals of creative advertising / Ken Burtenshaw, Nik Mahon and Caroline Barfoot
MELB
2011
The fundamentals of creative advertising / Ken Burtenshaw, Nik Mahon and Caroline Barfoot
MELB
2011
The fundamentals of creative advertising / Ken Burtenshaw, Nik Mahon and Caroline Barfoot
MELB
2011
The fundamentals of creative advertising / Ken Burtenshaw, Nik Mahon and Caroline Barfoot
MELB
2011
5 additional entries
659.1 But/Eia : Excellence in advertising : the IPA guide to best practice / edited by Leslie Butterfield
Excellence in advertising : the IPA guide to best practice / edited by Leslie Butterfield
W'BOOL
1997
659.1 Clo/Iap : Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack
WATERFT
2002
659.1 Clo/Iap 2004
Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack
MELB, WATERFT
2004
Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack
MELB, WATERFT
2004
659.1 Clo/Iap 2007
Integrated advertising, promotion and marketing communications / Kenneth E. Clow, Donald Baack
MELB, WATERFT
2007
Integrated advertising, promotion and marketing communications / Kenneth E. Clow, Donald Baack
MELB, WATERFT
2007
Integrated advertising, promotion and marketing communications / Kenneth E. Clow, Donald Baack
MELB, WATERFT
2007
Integrated advertising, promotion and marketing communications / Kenneth E. Clow, Donald Baack
MELB, WATERFT
2007
659.1 Clu/Eoa
Essentials of advertising / Robert Cluley
MELB
2017
Essentials of advertising / Robert Cluley
MELB
2017
Essentials of advertising / Robert Cluley
MELB
2017
Essentials of advertising / Robert Cluley
MELB
2017
659.1 COH : Advertising
Advertising
WATERFT
1972
659.1 Col/Ohw
100 ways to create a great ad / Tim Collins
MELB, WATERFT
2014
100 ways to create a great ad / Tim Collins
MELB, WATERFT
2014
100 ways to create a great ad / Tim Collins
MELB, WATERFT
2014
100 ways to create a great ad / Tim Collins
MELB, WATERFT
2014
659.1 Cro/Aac
Advertising and culture : theoretical perspectives / edited by Mary Cross
MELB, W'BOOL
1996
Advertising and culture : theoretical perspectives / edited by Mary Cross
MELB, W'BOOL
1996
659.1 Dah/Afd 2007 : Advertising for dummies / by Gary Dahl
Advertising for dummies / by Gary Dahl
MELB
2007
659.1 Dav/Sak : Successful advertising : key alternative approaches : a management handbook of worldwide principles / Martyn P. Davis
Successful advertising : key alternative approaches : a management handbook of worldwide principles / Martyn P. Davis
MELB
1997
659.1 Dir
Advertising principles, problems, and cases / Charles J. Dirksen, Arthur Kroeger, Francesco M. Nicosia
WATERFT
1977
Advertising : principles and management cases / Charles J. Dirksen, Arthur Kroeger, Franco M. Nicosia
WATERFT
1983
659.1 DIS : Advertising the American woman / Joseph E. Dispenza
Advertising the American woman / Joseph E. Dispenza
MELB
1975
659.1 Dit/Cia : Copywriting in action : from concept to completion / Nicolas Di Tempora
Copywriting in action : from concept to completion / Nicolas Di Tempora
MELB
2009
659.1 Dye/Aac : Advertising as communication / Gillian Dyer
Advertising as communication / Gillian Dyer
WATERFT
1982
659.1 Eas/Eoa
The effect of advertising and display : assessing the evidence / Robert East
MELB, WATERFT
2003
The effect of advertising and display : assessing the evidence / Robert East
MELB, WATERFT
2003
659.1 Far/Htp
How to produce successful advertising / A.D. Farbey
MELB
1998
How to produce successful advertising : a guide to strategy, planning and targeting / A.D. Farbey
MELB
2002
659.1 Fel/Aca : Advertising : concept and copy / George Felton
Advertising : concept and copy / George Felton
MELB
1994
659.1 Fom/Faf : Fame & fortune : how successful companies build winning reputations / Charles J. Fombrun and Cees B.M. van Riel
Fame & fortune : how successful companies build winning reputations / Charles J. Fombrun and Cees B.M. van Riel
MELB
2004
659.1 For/Pmi : Pictorial metaphor in advertising / Charles Forceville
Pictorial metaphor in advertising / Charles Forceville
MELB
1996
659.1 Fra/Aef : Advertising effectiveness : findings from empirical research / by Giep Franzen
Advertising effectiveness : findings from empirical research / by Giep Franzen
MELB
1994
659.1 Gar/Ana : And now a few words from me : advertising's leading critic lays down the law, once and for all / Bob Garfield
And now a few words from me : advertising's leading critic lays down the law, once and for all / Bob Garfield
MELB
2003
659.1 Gou/Aoc : The assault on childhood / by Ron Goulart ; with an introduction by Jean & Andrew Robertson
The assault on childhood / by Ron Goulart ; with an introduction by Jean & Andrew Robertson
MELB
1970
659.1 Gra : Profitable methods for small business advertising / Ernest Gray
Profitable methods for small business advertising / Ernest Gray
WATERFT
1984
659.1 Gre/Mci 1999 : Marketing corporate image : the company as your number one product / James R. Gregory with Jack G. Wiechmann
Marketing corporate image : the company as your number one product / James R. Gregory with Jack G. Wiechmann
MELB
1999
659.1 Gri/Owt : 101 ways to advertise your business / Andrew Griffiths
101 ways to advertise your business / Andrew Griffiths
MELB
2004
659.1 Gup/Ios : Impact of sales promotions on when, what, and how much to buy / by Sunil Gupta
Impact of sales promotions on when, what, and how much to buy / by Sunil Gupta
WATERFT
1988
659.1 Hac/Aap
Advertising and promotion : communicating brands / Chris Hackley
MELB, W'BOOL
2005
Advertising and promotion : communicating brands / Chris Hackley
MELB, W'BOOL
2005
659.1 Hah/Diy : Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, Web sites and more! / Fred E. Hahn and Kenneth G. Mangun
Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, Web sites and more! / Fred E. Hahn and Kenneth G. Mangun
WATERFT
1997
659.1 HEP : Advertising : creative communication with comsumers / Harry Walker Hepner
Advertising : creative communication with comsumers / Harry Walker Hepner
WATERFT
1964
659.1 Hol/Aac
Advertising and consumer society : a critical introduction / Nicholas Holm
MELB
2017
Advertising and consumer society : a critical introduction / Nicholas Holm
MELB
2017
Advertising and consumer society : a critical introduction / Nicholas Holm
MELB
2017
659.1 Jen/Cca : The convergence crisis : an impending paradigm shift in advertising / Joanna L. Jenkins
The convergence crisis : an impending paradigm shift in advertising / Joanna L. Jenkins
MELB
2015
659.1 Jon/Haw : How advertising works : the role of research / edited by John Philip Jones
How advertising works : the role of research / edited by John Philip Jones
MELB
1998
659.1 Jon/Iar : International advertising : realities and myths / edited by John Philip Jones
International advertising : realities and myths / edited by John Philip Jones
WATERFT
2000
659.1 Jon/Waw 2006 : When ads work : new proof that advertising triggers sales / by John Philip Jones
When ads work : new proof that advertising triggers sales / by John Philip Jones
WATERFT
2006
659.1 Jug/Ama
Advertising management / Donald W. Jugenheimer and Larry D. Kelley
MELB, W'BOOL, WATERFT
2009
Advertising management / Donald W. Jugenheimer and Larry D. Kelley
MELB, W'BOOL, WATERFT
2009
Advertising management / Donald W. Jugenheimer and Larry D. Kelley
MELB, W'BOOL, WATERFT
2009
659.1 Kah/Vla : Values, lifestyles, and psychographics / edited by Lynn R. Kahle, Larry Chiagouris
Values, lifestyles, and psychographics / edited by Lynn R. Kahle, Larry Chiagouris
WATERFT
1997
659.1 Kel/Cia : Cases in advertising management / Larry D. Kelley and Donald W. Jugenheimer
Cases in advertising management / Larry D. Kelley and Donald W. Jugenheimer
MELB
2009
659.1 Kle/Kap 2005
Klepner's advertising procedure
MELB, W'BOOL, WATERFT
2005
Klepner's advertising procedure
MELB, W'BOOL, WATERFT
2005
Klepner's advertising procedure
MELB, W'BOOL, WATERFT
2005
659.1 Lan/Abd
Advertising by design : creating visual communications with graphic impact / Robin Landa
MELB, W'BOOL
2004
Advertising by design : creating visual communications with graphic impact / Robin Landa
MELB, W'BOOL
2004
659.1 Lan/Abd 2016
Advertising by design : generating and designing creative ideas across media / Robin Landa
MELB
2016
Advertising by design : generating and designing creative ideas across media / Robin Landa
MELB
2016
Advertising by design : generating and designing creative ideas across media / Robin Landa
MELB
2016
Advertising by design : generating and designing creative ideas across media / Robin Landa
MELB
2016
6 additional entries
659.1 Lee/Poa 2005 : Principles of advertising : a global perspective / Monle Lee, Carla Johnson
Principles of advertising : a global perspective / Monle Lee, Carla Johnson
WATERFT
2005
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