Title International advertising : realities and myths / edited by John Philip Jones

Published Thousand Oaks, Calif. : Sage Publications, [2000] ©2000

Copies

Location	Call no.	Vol.	Availability
WATERFT BUSINESS	659.1 Jon/Iar		AVAILABLE

Description 412 pages : illustrations ; 24 cm Bibliography Includes bibliographical references and index Subject Advertising. Advertising media planning. Comparative advertising. Author Jones, John Philip. LC no. 99006528 ISBN 0761912444 acid-free paper 0761912452 paperback acid-free paper

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