| Description |
xix, 204 pages ; 22 cm |
| Contents |
Introduction: The Ten Commandments of Advertising, Brought to You by God -- Ch. 1. Rules Are Made to Be Observed -- Ch. 2. Original Sin -- Ch. 3. Apropos of Something -- Ch. 4. Exercise Regularly and Try Cutting Back on the Sex -- Ch. 5. Ogilvy Was Wrong -- Ch. 6. Be My Guest -- Ch. 7. Are You Doomed? Take This Simple Quiz! -- Ch. 8. Hold the Sleaze, Please -- Ch. 9. Bless Me, Garfield, For I Have Screwed Up Big Time -- Ch. 10. Go Forth and Advertise |
| Summary |
"Amid his take-no-prisoners citation of ad failures, Garfield also lays out rules for good advertising - commonsense rules too often forgotten between the initial brainstorm and the final "advertrocity." And Now a Few Words from Me is a primer, a volume of case studies, an earnest reflection, and a hilarious exercise in journalistic hell-raising. Advertising may or may not get better as a result of Garfield's book, but it will never be the same."--BOOK JACKET |
| Notes |
Includes index |
| Bibliography |
Includes bibliographical references and index |
| Notes |
System requirements for accompanying computer optical disc: Windows: IBM PC or compatible; 800x600 pixels screen resolution, 256 colors; 64 MB RAM; 16-bit 22khz audio card(SoundBlaster compatible); Windows 98, 2000, XP or ME operating system; Plug-in Flash Player 7.0.Internet Explorer 5.0+ |
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System requirements for accompanying computer optical disc: Apple Macintosh Power PC or higher; 800x600 pixels screen resolution.256 colors64 MB RAM; 16-bit 22khz audio card(SoundBlaster compatible); Plug-in Flash Player; 7.0.Internet Explorer 5.0+; MAC X+ operating system |
| Subject |
Communication in marketing.
|
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Medicine -- Terminology.
|
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Advertising.
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Marketing.
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| Genre/Form |
Dictionaries.
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| LC no. |
2002031249 |
| ISBN |
0071403167 |
|
0071441220 paperback |
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