Title Advertising : concept and copy / George Felton

Published Englewood Cliffs, N.J. : Prentice Hall, [1994] ©1994

Copies

Location	Call no.	Vol.	Availability
MELB	659.1 Fel/Aca		AVAILABLE

Description xii, 356 pages : illustrations ; 28 cm Analysis Advertising Notes Includes index Bibliography Includes bibliographical references and index Subject Advertising. LC no. 93031862 ISBN 0131896555

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