| Description |
xxviii, 349 pages : illustrations ; 26 cm |
| Series |
Wiley small business edition |
|
Wiley small business editions.
|
| Contents |
Table of Checklists and Key Charts -- Ch. 1. Newspaper and Magazine Advertising -- Ch. 2. Selecting Print Media -- Ch. 3. Flyers, Brochures, Bulletins, and Invitations -- Ch. 4. Direct Mail and Database Direct Marketing -- Ch. 5. Catalogs: A Project for Creative Nitpickers -- Ch. 6. Out-of-Home Advertising and Promotion -- Ch. 7. Telemarketing -- Ch. 8. Broadcast Fax -- Ch. 9. Advertising on the Web -- Ch. 10. Publicity and Public Relations -- Ch. 11. TV, Radio, Video, and CD Creative and Production -- Ch. 12. Sales and Marketing Presentations -- Ch. 13. Conventions, Trade Shows, Consumer Shows, and Meetings -- Ch. 14. Moving a Project from Camera-Ready Art Through Film, Printing, and Distribution -- Ch. 15. Finding the Right Advertising Agency and Other Promotional Resources |
| Notes |
Includes index |
|
Previous ed. by Fred E. Hahn, 1993 |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Advertising -- Handbooks, manuals, etc.
|
|
Advertising.
|
| Genre/Form |
Handbooks and manuals.
|
| Author |
Mangun, Kenneth G.
|
| LC no. |
96045268 |
| ISBN |
0471154423 (cloth : alk. paper) |
|
0471154431 (paper : alk. paper) |
|
