| Description |
xiii, 274 pages : illustrations ; 23 cm |
| Contents |
Machine derived contents note: Image: Leading Edge of Corporate Strategy Establishing Favorable Market Position: Building Public Awareness and Acceptance Redefining the Corporation: Merger, Takeover, and Other Reasons for Name Change. Preselling Target Markets: Image and Brand--the Inseparable Duo Impacting the Financial Community: Changing Investor Expectations Advocacy Advertising: Presenting the Company's Position on Key Issues Managing a Crisis: Frontline Defense When the World Falls Apart Retaining Quality Employees: Using Image to Recruit and Keep the Best Our Important Reminder: We Are Not Alone |
| Notes |
Includes index |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Corporate image.
|
|
Institutional advertising.
|
|
Public relations.
|
| Author |
Wiechmann, Jack G.
|
| LC no. |
98025043 |
| ISBN |
0844233072 |
|
