659.1 Bor : The economic effects of advertising / Neil H. Borden
1976
1
659.1 Bov/Aex
2
659.1 Bra/Ead : The effective advertiser / Tom Brannan
1993
1
659.1 Bri/Aha : The advertising handbook / Sean Brierley
2002
1
659.1 Bri/Aha 2001 : The advertising handbook / Sean Brierley
2002
1
659.1 Bur/Aco 1996 : Advertising copywriting / Philip Ward Burton
1999
1
659.1 Bur/Ait 1980 : Advertising in the marketplace / John D. Burke
1980
1
659.1 Bur/Foc 2011
9
659.1 But/Eia : Excellence in advertising : the IPA guide to best practice / edited by Leslie Butterfield
1997
1
659.1 Clo/Iap : Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack
2002
1
659.1 Clo/Iap 2004
2
659.1 Clo/Iap 2007
4
659.1 Clu/Eoa
4
659.1 COH : Advertising
1972
1
659.1 Col/Ohw
4
659.1 Cro/Aac
2
659.1 Dah/Afd 2007 : Advertising for dummies / by Gary Dahl
2007
1
659.1 Dav/Sak : Successful advertising : key alternative approaches : a management handbook of worldwide principles / Martyn P. Davis
1997
1
659.1 Dir
2
659.1 DIS : Advertising the American woman / Joseph E. Dispenza
1975
1
659.1 Dit/Cia : Copywriting in action : from concept to completion / Nicolas Di Tempora
2009
1
659.1 Dye/Aac : Advertising as communication / Gillian Dyer
1982
1
659.1 Eas/Eoa
2
659.1 Far/Htp
2
659.1 Fel/Aca : Advertising : concept and copy / George Felton
1994
1
659.1 Fom/Faf : Fame & fortune : how successful companies build winning reputations / Charles J. Fombrun and Cees B.M. van Riel
2004
1
659.1 For/Pmi : Pictorial metaphor in advertising / Charles Forceville
1996
1
659.1 Fra/Aef : Advertising effectiveness : findings from empirical research / by Giep Franzen
1994
1
659.1 Gar/Ana : And now a few words from me : advertising's leading critic lays down the law, once and for all / Bob Garfield
2003
1
659.1 Gou/Aoc : The assault on childhood / by Ron Goulart ; with an introduction by Jean & Andrew Robertson
1970
1
659.1 Gra : Profitable methods for small business advertising / Ernest Gray
1984
1
659.1 Gre/Mci 1999 : Marketing corporate image : the company as your number one product / James R. Gregory with Jack G. Wiechmann
1999
1
659.1 Gri/Owt : 101 ways to advertise your business / Andrew Griffiths
2004
1
659.1 Gup/Ios : Impact of sales promotions on when, what, and how much to buy / by Sunil Gupta
1988
1
659.1 Hac/Aap
2
659.1 Hah/Diy : Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, Web sites and more! / Fred E. Hahn and Kenneth G. Mangun
1997
1
659.1 HEP : Advertising : creative communication with comsumers / Harry Walker Hepner
1964
1
659.1 Hol/Aac
3
659.1 Jen/Cca : The convergence crisis : an impending paradigm shift in advertising / Joanna L. Jenkins
2015
1
659.1 Jon/Haw : How advertising works : the role of research / edited by John Philip Jones
1998
1
659.1 Jon/Iar : International advertising : realities and myths / edited by John Philip Jones
2000
1
659.1 Jon/Waw 2006 : When ads work : new proof that advertising triggers sales / by John Philip Jones
2006
1
659.1 Jug/Ama
3
659.1 Kah/Vla : Values, lifestyles, and psychographics / edited by Lynn R. Kahle, Larry Chiagouris
1997
1
659.1 Kel/Cia : Cases in advertising management / Larry D. Kelley and Donald W. Jugenheimer
2009
1
659.1 Kle/Kap 2005
3
659.1 Lan/Abd
2
659.1 Lan/Abd 2016
10
659.1 Lee/Poa 2005 : Principles of advertising : a global perspective / Monle Lee, Carla Johnson
2005
1
659.1 Low/Cag : Clever advertising : getting the most from your advertising dollar / Brett William Lowe
1993
1
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