659.1 Bel/Aap : Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch
WATERFT
2004
659.1 Bel/Aap 1998
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch
WATERFT
1998
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch
WATERFT
1998
659.1 Bel/Aap 2001 : Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch
WATERFT
2001
659.1 Bel/Aap 2004
ANZ supplement : to accompany Advertising and promotion : an integrated marketing communications perspective [by] George E. Belch & Michael A. Belch / Susan Dann & Stephen Dann
W'PONDS
2004
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch
WATERFT
2004
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch
WATERFT
2004
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch
WATERFT
2004
659.1 Bel/Aap 2006
ANZ supplement : to accompany Advertising and promotion : an integrated marketing communications perspective [by] George E. Belch & Michael A. Belch / Susan Dann, Stephen Dann & Paul Gaskin
W'PONDS, WATERFT
2006
ANZ supplement : to accompany Advertising and promotion : an integrated marketing communications perspective [by] George E. Belch & Michael A. Belch / Susan Dann, Stephen Dann & Paul Gaskin
W'PONDS, WATERFT
2006
ANZ supplement : to accompany Advertising and promotion : an integrated marketing communications perspective [by] George E. Belch & Michael A. Belch / Susan Dann, Stephen Dann & Paul Gaskin
W'PONDS, WATERFT
2006
ANZ supplement : to accompany Advertising and promotion : an integrated marketing communications perspective [by] George E. Belch & Michael A. Belch / Susan Dann, Stephen Dann & Paul Gaskin
W'PONDS, WATERFT
2006
ANZ supplement : to accompany Advertising and promotion : an integrated marketing communications perspective [by] George E. Belch & Michael A. Belch / Susan Dann, Stephen Dann & Paul Gaskin
W'PONDS, WATERFT
2006
659.1 Bel/Aap 2007
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch
WATERFT
2007
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch
WATERFT
2007
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch
WATERFT
2007
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch
WATERFT
2007
659.1 Bel/Aap 2009
Advertising and promotion : an integrated marketing communications perspective / George E. Belch ... [and others]
MELB, W'PONDS, WATERFT
2009
Advertising and promotion : an integrated marketing communications perspective / George E. Belch ... [and others]
MELB, W'PONDS, WATERFT
2009
Advertising and promotion : an integrated marketing communications perspective / George E. Belch ... [and others]
MELB, W'PONDS, WATERFT
2009
Advertising and promotion : an integrated marketing communications perspective / George E. Belch ... [and others]
MELB, W'PONDS, WATERFT
2009
5 additional entries
659.1 Bel/Aap 2012
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch
MELB, W'BOOL, W'PONDS
2012
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch
MELB, W'BOOL, W'PONDS
2012
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch
MELB, W'BOOL, W'PONDS
2012
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch
MELB, W'BOOL, W'PONDS
2012
5 additional entries
659.1 Bel/Aap 2015
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch
MELB, W'BOOL, W'PONDS
2015
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch
MELB, W'BOOL, W'PONDS
2015
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch
MELB, W'BOOL, W'PONDS
2015
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch
MELB, W'BOOL, W'PONDS
2015
5 additional entries
659.1 Bel/Aap 2018
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch
MELB
2018
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch
MELB
2018
659.1 Bel/Aap 2021 : Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch
MELB
2021
659.1 Bel/Ita 1995
Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch
MELB, W'BOOL, WATERFT
1995
Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch
MELB, W'BOOL, WATERFT
1995
Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch
MELB, W'BOOL, WATERFT
1995
Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch
MELB, W'BOOL, WATERFT
1995
659.1 Ber/Ato : Advertising today / Warren Berger
Advertising today / Warren Berger
WATERFT
2001
659.1 Bla/Bts : Behind the scenes in advertising / by Jeremy Bullmore
Behind the scenes in advertising / by Jeremy Bullmore
MELB
1991
659.1 Bog/Sia 1995 : Strategy in advertising : matching media and messages to markets and motivations / Leo Bogart
Strategy in advertising : matching media and messages to markets and motivations / Leo Bogart
MELB
1996
659.1 Bor : The economic effects of advertising / Neil H. Borden
The economic effects of advertising / Neil H. Borden
WATERFT
1976
659.1 Bov/Aex
Advertising excellence / Courtland L. Bovée ... [and others]
MELB, WATERFT
1995
Advertising excellence / Courtland L. Bovée ... [and others]
MELB, WATERFT
1995
659.1 Bra/Ead : The effective advertiser / Tom Brannan
The effective advertiser / Tom Brannan
MELB
1993
659.1 Bri/Aha : The advertising handbook / Sean Brierley
The advertising handbook / Sean Brierley
W'BOOL, WATERFT
2002
659.1 Bri/Aha 2001 : The advertising handbook / Sean Brierley
The advertising handbook / Sean Brierley
W'BOOL, WATERFT
2002
659.1 Bur/Aco 1996 : Advertising copywriting / Philip Ward Burton
Advertising copywriting / Philip Ward Burton
WATERFT
1999
659.1 Bur/Ait 1980 : Advertising in the marketplace / John D. Burke
Advertising in the marketplace / John D. Burke
W'PONDS
1980
659.1 Bur/Foc 2011
The fundamentals of creative advertising / Ken Burtenshaw, Nik Mahon and Caroline Barfoot
MELB
2011
The fundamentals of creative advertising / Ken Burtenshaw, Nik Mahon and Caroline Barfoot
MELB
2011
The fundamentals of creative advertising / Ken Burtenshaw, Nik Mahon and Caroline Barfoot
MELB
2011
The fundamentals of creative advertising / Ken Burtenshaw, Nik Mahon and Caroline Barfoot
MELB
2011
5 additional entries
659.1 But/Eia : Excellence in advertising : the IPA guide to best practice / edited by Leslie Butterfield
Excellence in advertising : the IPA guide to best practice / edited by Leslie Butterfield
W'BOOL
1997
659.1 Clo/Iap : Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack
WATERFT
2002
659.1 Clo/Iap 2004
Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack
MELB, WATERFT
2004
Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack
MELB, WATERFT
2004
659.1 Clo/Iap 2007
Integrated advertising, promotion and marketing communications / Kenneth E. Clow, Donald Baack
MELB, WATERFT
2007
Integrated advertising, promotion and marketing communications / Kenneth E. Clow, Donald Baack
MELB, WATERFT
2007
Integrated advertising, promotion and marketing communications / Kenneth E. Clow, Donald Baack
MELB, WATERFT
2007
Integrated advertising, promotion and marketing communications / Kenneth E. Clow, Donald Baack
MELB, WATERFT
2007
659.1 Clu/Eoa
Essentials of advertising / Robert Cluley
MELB
2017
Essentials of advertising / Robert Cluley
MELB
2017
Essentials of advertising / Robert Cluley
MELB
2017
Essentials of advertising / Robert Cluley
MELB
2017
659.1 COH : Advertising
Advertising
WATERFT
1972
659.1 Col/Ohw
100 ways to create a great ad / Tim Collins
MELB, WATERFT
2014
100 ways to create a great ad / Tim Collins
MELB, WATERFT
2014
100 ways to create a great ad / Tim Collins
MELB, WATERFT
2014
100 ways to create a great ad / Tim Collins
MELB, WATERFT
2014
659.1 Cro/Aac
Advertising and culture : theoretical perspectives / edited by Mary Cross
MELB, W'BOOL
1996
Advertising and culture : theoretical perspectives / edited by Mary Cross
MELB, W'BOOL
1996
659.1 Dah/Afd 2007 : Advertising for dummies / by Gary Dahl
Advertising for dummies / by Gary Dahl
MELB
2007
659.1 Dav/Sak : Successful advertising : key alternative approaches : a management handbook of worldwide principles / Martyn P. Davis
Successful advertising : key alternative approaches : a management handbook of worldwide principles / Martyn P. Davis
MELB
1997
659.1 Dir
Advertising principles, problems, and cases / Charles J. Dirksen, Arthur Kroeger, Francesco M. Nicosia
WATERFT
1977
Advertising : principles and management cases / Charles J. Dirksen, Arthur Kroeger, Franco M. Nicosia
WATERFT
1983
659.1 DIS : Advertising the American woman / Joseph E. Dispenza
Advertising the American woman / Joseph E. Dispenza
MELB
1975
659.1 Dit/Cia : Copywriting in action : from concept to completion / Nicolas Di Tempora
Copywriting in action : from concept to completion / Nicolas Di Tempora
MELB
2009
659.1 Dye/Aac : Advertising as communication / Gillian Dyer
Advertising as communication / Gillian Dyer
WATERFT
1982
659.1 Eas/Eoa
The effect of advertising and display : assessing the evidence / Robert East
MELB, WATERFT
2003
The effect of advertising and display : assessing the evidence / Robert East
MELB, WATERFT
2003
659.1 Far/Htp
How to produce successful advertising / A.D. Farbey
MELB
1998
How to produce successful advertising : a guide to strategy, planning and targeting / A.D. Farbey
MELB
2002
659.1 Fel/Aca : Advertising : concept and copy / George Felton
Advertising : concept and copy / George Felton
MELB
1994
659.1 Fom/Faf : Fame & fortune : how successful companies build winning reputations / Charles J. Fombrun and Cees B.M. van Riel
Fame & fortune : how successful companies build winning reputations / Charles J. Fombrun and Cees B.M. van Riel
MELB
2004
659.1 For/Pmi : Pictorial metaphor in advertising / Charles Forceville
Pictorial metaphor in advertising / Charles Forceville
MELB
1996
659.1 Fra/Aef : Advertising effectiveness : findings from empirical research / by Giep Franzen
Advertising effectiveness : findings from empirical research / by Giep Franzen
MELB
1994
659.1 Gar/Ana : And now a few words from me : advertising's leading critic lays down the law, once and for all / Bob Garfield
And now a few words from me : advertising's leading critic lays down the law, once and for all / Bob Garfield
MELB
2003
659.1 Gou/Aoc : The assault on childhood / by Ron Goulart ; with an introduction by Jean & Andrew Robertson
The assault on childhood / by Ron Goulart ; with an introduction by Jean & Andrew Robertson
MELB
1970
659.1 Gra : Profitable methods for small business advertising / Ernest Gray
Profitable methods for small business advertising / Ernest Gray
WATERFT
1984
659.1 Gre/Mci 1999 : Marketing corporate image : the company as your number one product / James R. Gregory with Jack G. Wiechmann
Marketing corporate image : the company as your number one product / James R. Gregory with Jack G. Wiechmann
MELB
1999
659.1 Gri/Owt : 101 ways to advertise your business / Andrew Griffiths
101 ways to advertise your business / Andrew Griffiths
MELB
2004
659.1 Gup/Ios : Impact of sales promotions on when, what, and how much to buy / by Sunil Gupta
Impact of sales promotions on when, what, and how much to buy / by Sunil Gupta
WATERFT
1988
659.1 Hac/Aap
Advertising and promotion : communicating brands / Chris Hackley
MELB, W'BOOL
2005
Advertising and promotion : communicating brands / Chris Hackley
MELB, W'BOOL
2005
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