659 Bed/Fmm : Free market missionaries : the corporate manipulation of community values / Sharon Beder
Free market missionaries : the corporate manipulation of community values / Sharon Beder
W'PONDS
2006
659 Dal/Mcr
Managing corporate reputation / John Dalton and Susan Croft
MELB, W'PONDS
2003
Managing corporate reputation / John Dalton and Susan Croft
MELB, W'PONDS
2003
659 Dea/Psh : Publicity's secret : how technoculture capitalizes on democracy / Jodi Dean
Publicity's secret : how technoculture capitalizes on democracy / Jodi Dean
WATERFT
2002
659 Den/Ppa : Practical public affairs in an era of change : a communications guide for business, government, and college / edited by Lloyd B. Dennis
Practical public affairs in an era of change : a communications guide for business, government, and college / edited by Lloyd B. Dennis
WATERFT
1996
659 Dor/Rmt 2021
Reputation management : the key to successful public relations and corporate communication / John Doorley and Helio Fred Garcia
MELB
2021
Reputation management : the key to successful public relations and corporate communication / John Doorley and Helio Fred Garcia
MELB
2021
659 Dot/Pap : Publicity and public relations / Dorothy I. Doty
Publicity and public relations / Dorothy I. Doty
MELB
1990
659 Dot/Pap 2001
Publicity and public relations / Dorothy I. Doty and Marilyn Pincus
MELB, W'PONDS
2001
Publicity and public relations / Dorothy I. Doty and Marilyn Pincus
MELB, W'PONDS
2001
659 Kat/Mha 2003 : The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz
The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz
MELB
2003
659 Kat/Mha 2017
The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz
MELB, W'PONDS
2017
The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz
MELB, W'PONDS
2017
The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz
MELB, W'PONDS
2017
The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz
MELB, W'PONDS
2017
4 additional entries
659 Mof/Csa : Campaign strategies and message design : a practitioner's guide from start to finish / Mary Anne Moffitt
Campaign strategies and message design : a practitioner's guide from start to finish / Mary Anne Moffitt
MELB
1999
659 Rei/Hvt 2005
High visibility : transforming your personal and professional brand / by Irving Rein ... [and others]
MELB, W'BOOL, WATERFT
2006
High visibility : transforming your personal and professional brand / by Irving Rein ... [and others]
MELB, W'BOOL, WATERFT
2006
High visibility : transforming your personal and professional brand / by Irving Rein ... [and others]
MELB, W'BOOL, WATERFT
2006
High visibility : transforming your personal and professional brand / by Irving Rein ... [and others]
MELB, W'BOOL, WATERFT
2006
659 Rie/Foa
The fall of advertising and the rise of PR / Al Ries and Laura Ries
MELB, WATERFT
2002
The fall of advertising and the rise of PR / Al Ries and Laura Ries
MELB, WATERFT
2002
659 Rie/Foa 2004
The fall of advertising and the rise of PR / Al Ries and Laura Ries
MELB, WATERFT
2004
The fall of advertising and the rise of PR / Al Ries and Laura Ries
MELB, WATERFT
2004
659 Ros/Htw : How to win campaigns : 100 steps to success / Chris Rose
How to win campaigns : 100 steps to success / Chris Rose
W'BOOL
2005
659 Sag/Emh : The event marketing handbook : beyond logistics & planning / Allison Saget
The event marketing handbook : beyond logistics & planning / Allison Saget
MELB
2006
659 Sal/Icb : Information campaigns : balancing social values and social change / editor, Charles T. Salmon
Information campaigns : balancing social values and social change / editor, Charles T. Salmon
W'PONDS
1989
659 Sch/Lae : Lifestyle and event marketing : building the new customer partnership / Alfred L. Schreiber, with Barry Lenson
Lifestyle and event marketing : building the new customer partnership / Alfred L. Schreiber, with Barry Lenson
WATERFT
1994
659 Yal/Pha : The publicity handbook / David R. Yale
The publicity handbook / David R. Yale
WATERFT
1991
659 Yal/Pht 2001
The publicity handbook : the inside scoop from more than 100 journalists and PR pros on how to get great publicity coverage : in print, online, and on the air / David R. Yale with Andrew J. Carothers
MELB, W'BOOL, WATERFT
2001
The publicity handbook : the inside scoop from more than 100 journalists and PR pros on how to get great publicity coverage : in print, online, and on the air / David R. Yale with Andrew J. Carothers
MELB, W'BOOL, WATERFT
2001
The publicity handbook : the inside scoop from more than 100 journalists and PR pros on how to get great publicity coverage : in print, online, and on the air / David R. Yale with Andrew J. Carothers
MELB, W'BOOL, WATERFT
2001
659.0285 Lan/Twc 1996 : The trouble with computers : usefulness, usability, and productivity / Thomas K. Landauer
The trouble with computers : usefulness, usability, and productivity / Thomas K. Landauer
W'PONDS
1996
659.0285467 Oke/Pot : Publicity on the Internet : creating successful publicity campaigns on the Internet and the commercial online services / Steve O'Keefe
Publicity on the Internet : creating successful publicity campaigns on the Internet and the commercial online services / Steve O'Keefe
MELB
1997
659.049 Wel/Geg : Globalization, economic growth, and innovation dynamics / Paul J.J. Welfens ... [and others], [editors] ; with the collaboration of Stefan Jungblut and Henning Meyer
Globalization, economic growth, and innovation dynamics / Paul J.J. Welfens ... [and others], [editors] ; with the collaboration of Stefan Jungblut and Henning Meyer
MELB
1999
659.068 Sim/Ccm
Communication campaign management : a systems approach / by Robert E. Simmons
MELB, W'PONDS, WATERFT
1990
Communication campaign management : a systems approach / by Robert E. Simmons
MELB, W'PONDS, WATERFT
1990
Communication campaign management : a systems approach / by Robert E. Simmons
MELB, W'PONDS, WATERFT
1990
Communication campaign management : a systems approach / by Robert E. Simmons
MELB, W'PONDS, WATERFT
1990
659.069 FRE-H : The handbook of public relations : for museums, galleries, historic houses, the visual arts and heritage attractions / Ylva French
The handbook of public relations : for museums, galleries, historic houses, the visual arts and heritage attractions / Ylva French
MELB
1991
659.0973 Jac/Ima : Image makers : advertising, public relations, and the ethos of advocacy / Robert Jackall and Janice M. Hirota
Image makers : advertising, public relations, and the ethos of advocacy / Robert Jackall and Janice M. Hirota
W'PONDS
2000
659.1 A238
Ad news : Australia's marketing, advertising and media bi-weekly
MELB, ONLINE
1984-
659.1 Aak/Ama : Advertising management / David A. Aaker, Rajeev Batra, John G. Myers
Advertising management / David A. Aaker, Rajeev Batra, John G. Myers
WATERFT
1992
659.1 Aak/Ama 1996 : Advertising management
Advertising management
MELB
1996
659.1 Adv/Art : Advertising arts
Advertising arts
WATERFT ADPML
659.1 Adv/Ijo
International journal of advertising
MELB, ONLINE
c1983-
659.1 Ait/Cea 2004 : Cutting edge advertising : how to create the world's best print for brands in the 21st century / Jim Aitchison
Cutting edge advertising : how to create the world's best print for brands in the 21st century / Jim Aitchison
MELB
2004
659.1 Alt/Acs 2017
Advertising creative : strategy, copy, and design / Tom Altstiel, Jean Grow
MELB
2017
Advertising creative : strategy, copy, and design / Tom Altstiel, Jean Grow
MELB
2017
659.1 Alt/Acs 2020
Advertising creative : strategy, copy, design / Tom Altstiel, TBA Marketing Group and Marquette University, Jean Grow, Marquette University, Marcel Jennings, Virginia Commonwealth University
MELB
2019
Advertising creative : strategy, copy, design / Tom Altstiel, TBA Marketing Group and Marquette University, Jean Grow, Marquette University, Marcel Jennings, Virginia Commonwealth University
MELB
2019
Advertising creative : strategy, copy, design / Tom Altstiel, TBA Marketing Group and Marquette University, Jean Grow, Marquette University, Marcel Jennings, Virginia Commonwealth University
MELB
2019
Advertising creative : strategy, copy, design / Tom Altstiel, TBA Marketing Group and Marquette University, Jean Grow, Marquette University, Marcel Jennings, Virginia Commonwealth University
MELB
2019
Advertising creative : strategy, copy, design / Tom Altstiel, TBA Marketing Group and Marquette University, Jean Grow, Marquette University, Marcel Jennings, Virginia Commonwealth University
MELB
2019
659.1 Alt/Acs 2022 : Advertising creative : strategy, copy, and design / Tom Altstiel, TBA Marketing Group LLC, Jean Grow, GROW DEI, Marquette University, Dan Augustine, EPIC Creative, Joanna L. Jenkins, Moore College of Art and Design
Advertising creative : strategy, copy, and design / Tom Altstiel, TBA Marketing Group LLC, Jean Grow, GROW DEI, Marquette University, Dan Augustine, EPIC Creative, Joanna L. Jenkins, Moore College of A
MELB
2023
659.1 Alt/Asc
Advertising strategy : creative tactics from the outside/in / Tom Altstiel, Jean Grow
MELB
2006
Advertising strategy : creative tactics from the outside/in / Tom Altstiel, Jean Grow
MELB
2006
659.1 Are/Cad 2004 : Contemporary advertising / William F. Arens
Contemporary advertising / William F. Arens
WATERFT
2004
659.1 Are/Cad 2006
Contemporary advertising / William F. Arens
WATERFT
2006
Contemporary advertising / William F. Arens
WATERFT
2006
659.1 Are/Cad 2008
Contemporary advertising / William F. Arens, Michael F. Weigold, Christian Arens
MELB, WATERFT
2008
Contemporary advertising / William F. Arens, Michael F. Weigold, Christian Arens
MELB, WATERFT
2008
659.1 Are/Cad 2009
Contemporary advertising / William F. Arens, Michael F. Weigold, Christian Arens
MELB
2009
Contemporary advertising / William F. Arens, Michael F. Weigold, Christian Arens
MELB
2009
659.1 Are/Cad 2011 : Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens
Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens
W'PONDS
2011
659.1 Are/Cad 2013
Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens
MELB, W'BOOL
2013
Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens
MELB, W'BOOL
2013
Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens
MELB, W'BOOL
2013
Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens
MELB, W'BOOL
2013
Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens
MELB, W'BOOL
2013
659.1 Are/Cad 2017 : Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold
Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold
MELB
2017
659.1 Are/Cad 2020
Contemporary advertising and integrated marketing communications / William F. Arens, Michael Weigold
MELB
2020
Contemporary advertising and integrated marketing communications / William F. Arens, Michael Weigold
MELB
2020
Contemporary advertising and integrated marketing communications / William F. Arens, Michael Weigold
MELB
2020
Contemporary advertising and integrated marketing communications / William F. Arens, Michael Weigold
MELB
2020
659.1 Are/Eoc
Essentials of contemporary advertising / William F. Arens, David H. Schaefer
MELB, W'PONDS
2007
Essentials of contemporary advertising / William F. Arens, David H. Schaefer
MELB, W'PONDS
2007
659.1 Ayl/Rra : Rapid response advertising / by Geoff Ayling ; with Jenny Ayling, Kerri Ayling, Jeff Ayling
Rapid response advertising / by Geoff Ayling ; with Jenny Ayling, Kerri Ayling, Jeff Ayling
MELB
1998
659.1 Bag/Eoa : The economics of advertising / edited by Kyle Bagwell
The economics of advertising / edited by Kyle Bagwell
MELB
2001
659.1 Bar/Acb 2012
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry
MELB, WATERFT
2012
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry
MELB, WATERFT
2012
659.1 Bar/Aot
Advertising on the internet : how to get your message across on the worldwide web / Neil Barrett
MELB, WATERFT
1997
Advertising on the internet : how to get your message across on the worldwide web / Neil Barrett
MELB, WATERFT
1997
659.1 Bat/Ama 1996 : Advertising management / Rajeev Batra, John G. Myers, David A. Aaker
Advertising management / Rajeev Batra, John G. Myers, David A. Aaker
MELB
1996
659.1 Bea/Hit : Humor in the advertising business : theory, practice, and wit / Fred K. Beard
Humor in the advertising business : theory, practice, and wit / Fred K. Beard
MELB
2007
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