Title Developing a measure of trust in retail relationships : a direct selling application / Louise Young, Gerald Albaum

Published Broadway, N.S.W. : School of Marketing, University of Technology, Sydney, 2002

Copies

Location	Call no.	Vol.	Availability
MELB	658.84 You/Dam		AVAILABLE

Description 37 pages : illustrations ; 30 cm Series Working paper series, 1326-7426 ; 4/02 Working paper series (University of Technology, Sydney. School of Marketing) ; 02/4 Bibliography Bibliography: pages 23-27 Subject Trust. Consumer satisfaction. Direct selling. Direct marketing. Consumer behavior. Relationship marketing. Retail -- Study and teaching -- Australia Communication in marketing. Marketing channels. Measure theory. Retail trade. Marketing. Selling. Author Albaum, Gerald. University of Technology, Sydney. School of Marketing

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