Deakin University / All Locations

658.84 Tre/Ebs : E-business start-up : the complete guide to launching your internet and digital enterprise / Philip Treleaven, Charles Birch

2001

1

658.84 Tro/Mac

2

658.84 Tur/Ite

2

658.84 Urb/Dms 2004 : Digital marketing strategy : text and cases / Glen L. Urban

2004

1

658.84 Vic/Rot

2

658.84 War/Btb : Business to business electronic commerce : challenges and solutions / [edited by] Merrill Warkentin

2002

1

658.84 Wil/Pyi : Planning your internet marketing strategy : a Doctor Ebiz guide / Ralph F. Wilson

2002

1

658.84 You/Dam : Developing a measure of trust in retail relationships : a direct selling application / Louise Young, Gerald Albaum

2002

1

658.84 Zil/Gsg : The get-started guide to e-commerce / Danielle Zilliox

2001

1

658.84 Zim/Wmf : Web marketing for dummies / by Jan Zimmerman

2007

1

658.84 Zoe/Wec : Web engagement : connecting to customers in e-business / Bill Zoellick

2000

1

658.840285 Lei/Uoe : The use of electronic commerce and systems design within Australian organisations / Shona Leitch

2001

1

658.840285 Min/Wct : Web commerce technology handbook / Daniel Minoli, Emma Minoli

1998

1

658.840285 Row/Dmu : Digital marketing : using new technologies to get closer to your customers / Will Rowan

2002

1

658.840285 Tas/Aec : Applying e-commerce in business / Rana Tassabehji

2003

1

658.84091724 Sam/Eas : Entering & succeeding in emerging countries : marketing to the forgotten majority / A. Coskun Samli

2004

1

658.84091823 Fle/Ima 2014

8

658.84091823 Fle/Ima 2017

6

658.84095 Wad/Adm : Asian direct marketing handbook / Kris Wadia

1994

1

658.840994 Com/Dmm : Direct marketing : model code of practice : review report

2003

1

658.840994 Min/Dma : Direct marketing : a model code of practice / a model code prepared by the Ministerial Council on Consumer Affairs

2003

1

658.840994 Mua/Irt : Internet riches : the ultimate guide to your online success / John Fu Mu

2011

1

658.8443 Fet/Cbr : Consumer-brand relationships : insights for theory and practice / edited by Marc Fetscherin ... [and others]

2012

1

658.8464 Jed/Maa : Managing advertising and promotion for long-run profitability / Kamel Jedidi, Carl F. Mela, Sunil Gupta

1998

1

658.8464 Men/Mcm : Managing consumer motivation and learning : harnessing the power of curiosity for effective advertising strategies / Satya Menon, Dilip Soman

1999

1

658.8464 Sri/Pmr : Price-matching refund policies as signals of store price image / Joydeep Srivastava

1999

1

658.848 Alb/Ima 2004

2

658.848 Alb/Ima 2011

4

658.848 Amb/Srt

2

658.848 Axt/Dat 1994 : The do's and taboos of international trade : a small business primer / Roger E. Axtell ; foreword by Tommy G. Thompson

1994

1

658.848 B811T2 1995 : International marketing strategy / Frank Bradley

1995

1

658.848 B816E2 : Elements of export marketing and management / Alan E. Branch

1990

1

658.848 Ben/Ims 1998 : International marketing : strategy, planning, market entry & implementation / Roger Bennett

1998

1

658.848 Ben/Ims 2002

2

658.848 Bis/Gmf : Global marketing for the digital age / Bill Bishop

1999

1

658.848 Bra/Ims 1998

2

658.848 But/Mia : Marketing internationally and globally / Alan Buttery, Ewa Richter ; [edited by Helen Falt]

2002

1

658.848 Buz/Gmm 1995 : Global marketing management : cases and readings / [edited by] Robert D. Buzzell, John A. Quelch, Christopher A. Bartlett

1995

1

658.848 Cat/Ima 1999 : International marketing / Philip R. Cateora, John L. Graham

1999

1

658.848 Chr/Ron : Rolling out new products across international markets : causes of delays / by George M. Chryssochoidis

2003

1

658.848 Coo/Omf : Overseas marketing from Australia / Ian M. Cooke

1991

1

658.848 Cra/Imr 2005 : International marketing research / C. Samuel Craig and Susan P. Douglas

2005

1

658.848 Czi/Ima 1993 : International marketing / Michael R. Czinkota, Ilkka A. Ronkainen

1993

1

658.848 Czi/Ima 1998 : International marketing / Michael R. Czinkota, Ilkka A. Ronkainen

1998

1

2

2

4

2

658.848 D771E : Expanding markets internationally : a dynamic and practical approach / William E. Drees

1986

1