Title International marketing research : opportunities and challenges in the 21st century / guest edited by Alex Rialp and Josep Rialp

Published Amsterdam ; Oxford : Elsevier JAI, 2007

Copies

Location	Call no.	Vol.	Availability
W'PONDS	658.84 Ria/Imr		AVAILABLE

Description xv, 426 pages : illustrations ; 24 cm Series Advances in international marketing ; v. 17 Advances in international marketing ; v. 17 Analysis International marketing research CIMaR Bibliography Includes bibliographical references Subject Export marketing -- Congresses. Internet marketing -- Congresses. Genre/Form Conference papers and proceedings. Author Rialp, Alex. Rialp, Josep. ISBN 9780762313693 : 0762313692 :

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