Title Global marketing management : a casebook

Edition Fifth edition / John A. Quelch, Christopher A. Bartlett Published Mason, OH : Thomson/South-Western, [2006] ©2006

Copies

Location	Call no.	Vol.	Availability
MELB	658.84 Que/Gmm 2006		AVAILABLE

Description viii, 680 pages : illustrations ; 24 cm Bibliography Includes bibliographical references Subject Export marketing -- Management. Export marketing -- Management -- Case studies. Genre/Form Case studies. Author Bartlett, Christopher A., 1943- LC no. 2004118261 ISBN 0324322844 alkaline paper

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