Title Towards an Internet marketing : effectiveness model / Bruce E. Perrott

Published Broadway, N.S.W. : School of Marketing, University of Technology, Sydney, 2000

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Description 16 pages ; 30 cm Series Working paper series ; 4/00 Working paper series (University of Technology, Sydney. School of Marketing) ; 4/00 Summary "This paper examines the recent literature and research on the topics of Internet effectiveness. It reviews web site evaluation models in an attempt to understand the business and marketing strategic thinking behind their design." -- Introduction Notes Includes bibliographical references Bibliography Includes bibliographical references Subject Internet advertising. Internet marketing. Internet. Author University of Technology, Sydney. School of Marketing LC no. 00002199

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