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Mark   Medium Year
658.827 Tyb/Kob : Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice Tybout and Tim Calkins ; foreword by Philip Kotler     
      Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice Tybout and Tim Calkins ; foreword by Philip Kotler MELB  Book 2005
658.827 Unc/Pob    
      Perspectives on brand management / [edited by] Mark D. Uncles MELB, W'BOOL, WATERFT   Book 2011
      Perspectives on brand management / [edited by] Mark D. Uncles MELB, W'BOOL, WATERFT   Book 2011
      Perspectives on brand management / [edited by] Mark D. Uncles MELB, W'BOOL, WATERFT   Book 2011
658.827 Van/Bmc : The brand management checklist : proven tools and techniques for creating winning brands / Brad VanAuken     
      The brand management checklist : proven tools and techniques for creating winning brands / Brad VanAuken MELB  Book 2002
658.827 Van/Gbs : Global brand strategy : unlocking branding potential across countries, cultures & markets / Sicco van Gelder     
      Global brand strategy : unlocking branding potential across countries, cultures & markets / Sicco van Gelder MELB  Book 2005
658.827 Vie/Dao : Defining and operationalising brand salience / by Julian Vieceli     
      Defining and operationalising brand salience / by Julian Vieceli MELB THESES  Book 2007
658.827 Vig : Marks : new directions in logo design / by Jay Vigon ; designed and edited by Jay Vigon and Richard Seireeni     
      Marks : new directions in logo design / by Jay Vigon ; designed and edited by Jay Vigon and Richard Seireeni WATERFT  Book 1986
658.827 Whe/Bab    
      Brand Atlas : Branding intelligence made visible / Alina Wheeler and Joel Katz MELB, W'PONDS   Book 2011
      Brand Atlas : Branding intelligence made visible / Alina Wheeler and Joel Katz MELB, W'PONDS   Book 2011
658.827 Whe/Dbi    
      Designing brand identity : a complete guide to creating, building, and maintaining strong brands / Alina Wheeler MELB  Book 2003
      Designing brand identity : an essential guide for the whole branding team / Alina Wheeler MELB, WATERFT   Book 2013
      Designing brand identity : an essential guide for the whole branding team / Alina Wheeler MELB, WATERFT   Book 2013
658.827 Whe/Dbi 2009 : Designing brand identity : an essential guide for the entire branding team / Alina Wheeler     
      Designing brand identity : an essential guide for the entire branding team / Alina Wheeler MELB  Book 2009
658.827 Win/Por : The power of retail branding : innovative marketing strategies for achieving brandpower / Arthur A. Winters ... [and others]     
      The power of retail branding : innovative marketing strategies for achieving brandpower / Arthur A. Winters ... [and others] MELB  Book 2005
658.827 Zai/Dyb : Defending your brand against imitation : consumer behavior, marketing strategies, and legal issues / Judith Lynne Zaichkowsky     
      Defending your brand against imitation : consumer behavior, marketing strategies, and legal issues / Judith Lynne Zaichkowsky WATERFT  Book 1995
658.827 Zai/Pbt : The psychology behind trademark infringement and counterfeiting / J. L. Zaichkowsky     
      The psychology behind trademark infringement and counterfeiting / J. L. Zaichkowsky MELB  Book 2006
658.82701 Bra/Pob    
      The philosophy of branding : great philosophers think brands / Thom Braun MELB  Book 2004
      The philosophy of branding : great philosophers think brands / Thom Braun MELB  Book 2007
658.82709 New/Tah    
      Trademarked : a history of well-known brands, from Aertex to Wright's Coal Tar / David Newton MELB, WATERFT   Book 2008
      Trademarked : a history of well-known brands, from Aertex to Wright's Coal Tar / David Newton MELB, WATERFT   Book 2008
658.827095 Rol/Abs : Asian brand strategy : how Asia builds strong brands / Martin Roll     
      Asian brand strategy : how Asia builds strong brands / Martin Roll MELB  Book 2006
658.827095 Tem/Asb : Asia's star brands / Paul Temporal     
      Asia's star brands / Paul Temporal MELB  Book 2006
658.8270973 Bus/Ame : BrandingUSA     
      BrandingUSA W'BOOL  Book 2006
658.8270994 Ham/Beb : BE brands : Simon Hammond's creative brand revolution / Simon Hammond     
      BE brands : Simon Hammond's creative brand revolution / Simon Hammond MELB  Book 2006
658.8270994 Kai/Ssa : Sport sponsorship at Nike Australia : acquisition, management and evaluation processes / by Bruce Kaider     
      Sport sponsorship at Nike Australia : acquisition, management and evaluation processes / by Bruce Kaider MELB THESES  Book 2003
658.83 A938M      
      Australasian journal of market & social research MELB, ONLINE   E-journal 2005-
658.83 Aak/Mre 2003 : Marketing research / David A. Aaker, V. Kumar, George S. Day     
      Marketing research / David A. Aaker, V. Kumar, George S. Day WATERFT  Book 2004
658.83 Aak/Mre 2007    
      Marketing research / David A. Aaker ... [and others] MELB, WATERFT   Book 2007
      Marketing research / David A. Aaker, V. Kumar, George S. Day MELB  Book 2007
      Marketing research / David A. Aaker ... [and others] MELB, WATERFT   Book 2007
658.83 Aak/Mre 2010    
      Marketing research / David A. Aaker ... [and others] MELB, W'BOOL, WATERFT   Book 2010
      Marketing research / David A. Aaker ... [and others] MELB, W'BOOL, WATERFT   Book 2010
      Marketing research / David A. Aaker ... [and others] MELB, W'BOOL, WATERFT   Book 2010
      Marketing research / David A. Aaker ... [and others] MELB, W'BOOL, WATERFT   Book 2010
658.83 Ada/Itm : An introduction to market and social research : planning and using research tools and techniques / Karen Adams and Ian Brace     
      An introduction to market and social research : planning and using research tools and techniques / Karen Adams and Ian Brace MELB  Book 2006
658.83 And/Mrt : Marketing research that won't break the bank : a practical guide to getting the information you need / Alan R. Andreasen ; foreword by William A. Smith     
      Marketing research that won't break the bank : a practical guide to getting the information you need / Alan R. Andreasen ; foreword by William A. Smith MELB  Book 2002
658.83 Bag/Amo : Advanced methods of marketing research / edited by Richard P. Bagozzi     
      Advanced methods of marketing research / edited by Richard P. Bagozzi W'PONDS  Book 1994
658.83 Bag/Pom : Principles of marketing research / edited by Richard P. Bagozzi     
      Principles of marketing research / edited by Richard P. Bagozzi MELB  Book 1994
658.83 Bai/Imr    
      Introducing marketing research / Paul Baines, Bal Chansarkar MELB, W'BOOL, W'PONDS   Book 2002
      Introducing marketing research / Paul Baines, Bal Chansarkar MELB, W'BOOL, W'PONDS   Book 2002
      Introducing marketing research / Paul Baines, Bal Chansarkar MELB, W'BOOL, W'PONDS   Book 2002
658.83 Bea/Hom 1999 : Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer     
      Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer MELB  Book 1999
658.83 Bea/Hom 2011 : Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / [edited by] William O. Bearden, Richard G. Netemeyer, Kelly L. Haws     
      Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / [edited by] William O. Bearden, Richard G. Netemeyer, Kelly L. Haws W'PONDS  Book 2011
658.83 Bel : Qualitative research in marketing / by Danny N. Bellenger, Kenneth L. Bernhardt, Jac L. Goldstucker     
      Qualitative research in marketing / by Danny N. Bellenger, Kenneth L. Bernhardt, Jac L. Goldstucker WATERFT  Book 1976
658.83 Bel/Hoq    
      Handbook of qualitative research methods in marketing / [edited by] Russell W. Belk MELB, W'PONDS   Book 2006
      Handbook of qualitative research methods in marketing / [edited by] Russell W. Belk MELB, W'PONDS   Book 2006
658.83 Ben/Mmt 2016    
      Marketing metrics : the manager's guide to measuring marketing performance / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer and David J. Reibstein MELB, W'BOOL   Book 2016
      Marketing metrics : the manager's guide to measuring marketing performance / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer and David J. Reibstein MELB, W'BOOL   Book 2016
      Marketing metrics : the manager's guide to measuring marketing performance / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer and David J. Reibstein MELB, W'BOOL   Book 2016
      Marketing metrics : the manager's guide to measuring marketing performance / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer and David J. Reibstein MELB, W'BOOL   Book 2016
4 additional entries    
658.83 Ben/Mmt 2021    
      Marketing metrics : the manager's guide to measuring marketing performance / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer, David J. Reibstein MELB, W'BOOL   Book 2021
      Marketing metrics : the manager's guide to measuring marketing performance / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer, David J. Reibstein MELB, W'BOOL   Book 2021
      Marketing metrics : the manager's guide to measuring marketing performance / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer, David J. Reibstein MELB, W'BOOL   Book 2021
      Marketing metrics : the manager's guide to measuring marketing performance / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer, David J. Reibstein MELB, W'BOOL   Book 2021
658.83 Bin/Mob : A model of behavioural response in social marketing / by Wayne William Binney     
      A model of behavioural response in social marketing / by Wayne William Binney MELB THESES  Book 2007
658.83 Bir/Euo 1999 : The effective use of market research : a guide for management to grow the business     
      The effective use of market research : a guide for management to grow the business MELB  Book 1999
658.83 Bir/Euo 2004    
      The effective use of market research : how to drive and focus better business decisions / Robin J. Birn MELB, WATERFT   Book 2004
      The effective use of market research : how to drive and focus better business decisions / Robin J. Birn MELB, WATERFT   Book 2004
658.83 Bir/Iho 2002 : The international handbook of market research techniques     
      The international handbook of market research techniques MELB  Book 2000
658.83 Bla/Sot 1998 : State of the art marketing research / A.B. Blankenship, George Edward Breen, Alan Dutka     
      State of the art marketing research / A.B. Blankenship, George Edward Breen, Alan Dutka MELB  Book 1998
658.83 Bon : Industrial market segmentation : a nested approach / Thomas V. Bonoma and Benson P. Shapiro     
      Industrial market segmentation : a nested approach / Thomas V. Bonoma and Benson P. Shapiro WATERFT  Book 1983
658.83 Boy/Mri : Market research : in practice / John Boyce     
      Market research : in practice / John Boyce MELB  Book 2002
658.83 Boy/Mri 2005    
      Marketing research 2e / John Boyce MELB, W'BOOL, WATERFT   Book 2005
      Marketing research 2e / John Boyce MELB, W'BOOL, WATERFT   Book 2005
      Marketing research 2e / John Boyce MELB, W'BOOL, WATERFT   Book 2005
658.83 Boy/Mrt 1989 : Marketing research : text and cases / Harper W. Boyd, Ralph Westfall, Stanley F. Stasch     
      Marketing research : text and cases / Harper W. Boyd, Ralph Westfall, Stanley F. Stasch MELB  Book 1989
658.83 Bra/Mrt 2010 : Marketing research : tools & techniques / Nigel Bradley     
      Marketing research : tools & techniques / Nigel Bradley WATERFT  Book 2010
658.83 Bra/Mrt 2013 : Marketing research : tools & techniques / Nigel Bradley     
      Marketing research : tools & techniques / Nigel Bradley WATERFT  Book 2013
658.83 Bra/Qdh    
      Questionnaire design : how to plan, structure, and write survey material for effective market research / Ian Brace MELB, W'BOOL   Book 2004
      Questionnaire design : how to plan, structure, and write survey material for effective market research / Ian Brace MELB, W'BOOL   Book 2004
658.83 Bro/Mad 1955 : Marketing and distribution research / by Lyndon O. Brown     
      Marketing and distribution research / by Lyndon O. Brown MELB  Book 1955
658.83 Bur/Mre : Marketing research / Alvin C. Burns, Ronald F. Bush     
      Marketing research / Alvin C. Burns, Ronald F. Bush MELB  Book 1995
658.83 Bur/Mre 2006    
      Marketing research / Alvin C. Burns, Ronald F. Bush MELB, W'PONDS, WATERFT   Book 2006
      Marketing research / Alvin C. Burns, Ronald F. Bush MELB, W'PONDS, WATERFT   Book 2006
      Marketing research / Alvin C. Burns, Ronald F. Bush MELB, W'PONDS, WATERFT   Book 2006
658.83 Bur/Mro 2003    
      Marketing research : online research applications / Alvin C. Burns, Ronald F. Bush MELB, W'PONDS   Book 2002
      Marketing research : online research applications / Alvin C. Burns, Ronald F. Bush MELB, W'PONDS   Book 2002
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