658.82 New/Snb : Subscribe now! : building arts audiences through dynamic subscription promotion / Danny Newman
Subscribe now! : building arts audiences through dynamic subscription promotion / Danny Newman
WATERFT
1983
658.82 Nij/Sal : The short- and long-run category demand effects of price promotions / Vincent R. Nijs ... [and others]
The short- and long-run category demand effects of price promotions / Vincent R. Nijs ... [and others]
WATERFT
2000
658.82 Pet/Umt 2009
The ultimate marketing toolkit : ads that attract customers, blogs that create buzz, websites that wow / Paula Peters
MELB, W'BOOL, WATERFT
2009
The ultimate marketing toolkit : ads that attract customers, blogs that create buzz, websites that wow / Paula Peters
MELB, W'BOOL, WATERFT
2009
The ultimate marketing toolkit : ads that attract customers, blogs that create buzz, websites that wow / Paula Peters
MELB, W'BOOL, WATERFT
2009
658.82 Pri/Sms : Sponsorship made simple / Bob Pritchard
Sponsorship made simple / Bob Pritchard
MELB
1998
658.82 Rei/Roe : The role of emotional images in the persuasive effect of television commercials / by Robert D. Reich
The role of emotional images in the persuasive effect of television commercials / by Robert D. Reich
MELB
1995
658.82 Rob/Bsp 1987 : Best sales promotions / by William A. Robinson, Lynne Lamb Carmack
Best sales promotions / by William A. Robinson, Lynne Lamb Carmack
MELB
1987
658.82 Rob/Pmi : Promotional marketing : ideas & techniques for success in sales promotion / William A. Robinson & Christine Hauri
Promotional marketing : ideas & techniques for success in sales promotion / William A. Robinson & Christine Hauri
W'BOOL
1991
658.82 Sha/Apa 2007
Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp
MELB, W'BOOL
2007
Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp
MELB, W'BOOL
2007
658.82 Shi/Aap 2003
Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp
MELB, WATERFT
2003
Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp
MELB, WATERFT
2003
658.82 Shi/Aap 2010
Advertising, promotion and other aspects of integrated marketing communications / Terence A. Shimp
MELB, W'BOOL, WATERFT
c2010
Advertising, promotion and other aspects of integrated marketing communications / Terence A. Shimp
MELB, W'BOOL, WATERFT
c2010
Advertising, promotion and other aspects of integrated marketing communications / Terence A. Shimp
MELB, W'BOOL, WATERFT
c2010
658.82 Shi/Aps 2000 : Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp
Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp
WATERFT
1999
658.82 Tel/Aas : Advertising and sales promotion strategy / Gerard J. Tellis
Advertising and sales promotion strategy / Gerard J. Tellis
MELB
1998
658.82 Til : Promotion: persuasive communication in marketing / Rollie Tillman and C. A. Kirkpatrick
Promotion: persuasive communication in marketing / Rollie Tillman and C. A. Kirkpatrick
WATERFT
1972
658.820941 Bus/Mss : Measuring successful sponsorship : evaluation strategies for justifying investment / Richard Busby
Measuring successful sponsorship : evaluation strategies for justifying investment / Richard Busby
MELB
1997
658.820994 Far/Pmo : Predictive model of sport sponsorship renewal in Australia / by Francis John Farrelly
Predictive model of sport sponsorship renewal in Australia / by Francis John Farrelly
MELB
2002
658.820994 Gre/Sto : The sponsor's toolkit / Anne-Marie Grey & Kim Skildum-Reid
The sponsor's toolkit / Anne-Marie Grey & Kim Skildum-Reid
MELB
2001
658.820994 Ric/Ses : Structuring effective sponsorships / by Craig Richards
Structuring effective sponsorships / by Craig Richards
MELB
1998
658.823 Gar/Rop : The role of package color in consumer purchase consideration and choice / Lawrence L. Garber, Jr., Raymond R. Burke, J. Morgan Jones
The role of package color in consumer purchase consideration and choice / Lawrence L. Garber, Jr., Raymond R. Burke, J. Morgan Jones
WATERFT
2000
658.823 Kra/Eia : Environment, information and consumer behaviour / edited by S. Krarup, Clifford S. Russell
Environment, information and consumer behaviour / edited by S. Krarup, Clifford S. Russell
W'BOOL
2005
658.823 Tei/Lsi : Labelling strategies in environmental policy / edited by Mario Teisl
Labelling strategies in environmental policy / edited by Mario Teisl
MELB
2007
658.8257 Mcd/Cbo : Coupon book / McDougall & Chisholm.
Coupon book / McDougall & Chisholm.
WATERFT ADPML
1940?
658.827 Aak/Bps
Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / David A. Aaker
MELB, W'BOOL, W'PONDS
2004
Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / David A. Aaker
MELB, W'BOOL, W'PONDS
2004
Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / David A. Aaker
MELB, W'BOOL, W'PONDS
2004
658.827 Aak/Bsb : Building strong brands / David A. Aaker
Building strong brands / David A. Aaker
WATERFT
1996
658.827 Aak/Mbe : Managing brand equity : capitalizing on the value of a brand name / David A. Aaker
Managing brand equity : capitalizing on the value of a brand name / David A. Aaker
W'BOOL
1991
658.827 Abr/Bra : Brand risk : adding risk literacy to brand management / David Abrahams
Brand risk : adding risk literacy to brand management / David Abrahams
MELB
2008
658.827 Ada/Bds : BrandDigital : simple ways top brands succeed in the digital world / Allen P. Adamson ; foreword by David Kirkpatrick
BrandDigital : simple ways top brands succeed in the digital world / Allen P. Adamson ; foreword by David Kirkpatrick
MELB
2008
658.827 Ada/Bht : Brandsimple : how the best brands keep it simple and succeed / Allen P. Adamson
Brandsimple : how the best brands keep it simple and succeed / Allen P. Adamson
MELB
2006
658.827 And/Doi : Designing online identities : successful graphic strategies for brands on the Web / Clay Andres
Designing online identities : successful graphic strategies for brands on the Web / Clay Andres
MELB
2002
658.827 Ape/Brm : Brand relations management : bridging the gap between brand promise and brand delivery / Tony Aperia, Rolf Back
Brand relations management : bridging the gap between brand promise and brand delivery / Tony Aperia, Rolf Back
MELB
2004
658.827 Arn/Hob : The handbook of brand management / David Arnold
The handbook of brand management / David Arnold
MELB
1992
658.827 Arv/Bma : Brands : meaning and value in media culture / Adam Arvidsson
Brands : meaning and value in media culture / Adam Arvidsson
MELB
2006
658.827 Bas/Bnb
Brand new brand thinking : brought to life by 11 experts who do / edited by Merry Baskin and Mark Earls
MELB, WATERFT
2002
Brand new brand thinking : brought to life by 11 experts who do / edited by Merry Baskin and Mark Earls
MELB, WATERFT
2002
658.827 Bat/Aba : Asian branding : a great way to fly / Ian Batey
Asian branding : a great way to fly / Ian Batey
MELB
2002
658.827 Bat/Bme
Brand meaning / Mark Batey
MELB, W'BOOL
2008
Brand meaning / Mark Batey
MELB, W'BOOL
2008
658.827 Bec/Ssa : Sports sponsorship and brand development : the Subaru and Jaguar stories / by Martin Beck-Burridge and Jeremy Walton
Sports sponsorship and brand development : the Subaru and Jaguar stories / by Martin Beck-Burridge and Jeremy Walton
MELB
2001
658.827 Ber/Vtm : The vibe : the marketing handbook for every product, service and industry / Gary Bertwistle
The vibe : the marketing handbook for every product, service and industry / Gary Bertwistle
MELB
2010
658.827 Bie/Bcb : Building corporate brands : an exploratory study / Gabriel J. Biehal and Daniel A. Sheinin
Building corporate brands : an exploratory study / Gabriel J. Biehal and Daniel A. Sheinin
WATERFT
2001
658.827 Bla/Cbt : Co-branding : the science of alliance / editors Tom Blackett, Bob Boad
Co-branding : the science of alliance / editors Tom Blackett, Bob Boad
MELB
1999
658.827 Bmw/Wed : Brand marketing : why we eat, drink and wear brand names
Brand marketing : why we eat, drink and wear brand names
MELB
2006
658.827 Boe/Wtg : Waking the giant / Kim Boehm + Peter Steidl
Waking the giant / Kim Boehm + Peter Steidl
MELB
2005
658.827 Bon/Bat : Brand-aid : the secrets of consumerspeak / by Allan Bonsall and John Harrison
Brand-aid : the secrets of consumerspeak / by Allan Bonsall and John Harrison
MELB
2006
658.827 Bre/Byo : Building your organization's brand : a practical guide for communicators / Brad J. Breininger ...[et.al.]
Building your organization's brand : a practical guide for communicators / Brad J. Breininger ...[et.al.]
W'PONDS
2004
658.827 Bri/Fbr : Football brands / Sue Bridgewater
Football brands / Sue Bridgewater
MELB
2010
658.827 Cha/Nem : The new emerging market multinationals : four strategies for disrupting markets and building brands / Amitava Chattopadhyay and Rajeev Batra, with Aysegul Ozsomer
The new emerging market multinationals : four strategies for disrupting markets and building brands / Amitava Chattopadhyay and Rajeev Batra, with Aysegul Ozsomer
W'BOOL
2012
658.827 Che/Ubr : Understanding brands / Peter Cheverton
Understanding brands / Peter Cheverton
MELB
2006
658.827 Cli/Bab 2009 : Brands and branding / Rita Clifton ... [and others]
Brands and branding / Rita Clifton ... [and others]
WATERFT
2009
658.827 Cli/Fob : The future of brands : twenty-five visions / edited by Rita Clifton and Esther Maughan
The future of brands : twenty-five visions / edited by Rita Clifton and Esther Maughan
MELB
2000
658.827 Con/Obd : OBD : obsessive branding disorder : the business of illusion and the illusion of business / Lucas Conley
OBD : obsessive branding disorder : the business of illusion and the illusion of business / Lucas Conley
MELB
2008
658.827 Cow/Ubb : Understanding brands : by 10 people who do / edited by Don Cowley
Understanding brands : by 10 people who do / edited by Don Cowley
MELB
1996
658.827 Dan/Bra
Brands / Marcel Danesi
MELB, WATERFT
2006
Brands / Marcel Danesi
MELB, WATERFT
2006
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