Title Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear

Edition Eighth edition Published Burr Ridge, Ill. : Irwin, [1994] ©1994

Copies

Location	Call no.	Vol.	Availability
MELB	658.82 ENG-P8 1994		AVAILABLE

Description xv, 624 pages : illustrations (some color) ; 24 cm Series Irwin series in marketing Irwin series in marketing. Contents Persuasive communication Target markets Direct marketing Notes Includes bibliographical references and index Bibliography Includes bibliographical references and index Subject Advertising. Marketing -- Management. Marketing. Author Kinnear, Thomas C., 1943- Warshaw, Martin R. LC no. 93048793 ISBN 0256082049 0256122407 0256155992

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