Title Price management / by Hermann Simon

Published Amsterdam, The Netherlands ; New York : North Holland ; New York, N.Y., U.S.A. : Sole distributors for the U.S.A. and Canada, Elsevier Science Pub. Co., 1989

Copies

Location	Call no.	Vol.	Availability
MELB	658.816 Sim/Pma		AVAILABLE

Description x, 319 pages : illustrations ; 25 cm Contents Elements of Price Management -- The Static Price Response Function -- Price Management under Monopolistic Conditions -- Price Management under Oligopolistic Conditions -- Determinants of Dynamic Price Management -- Strategic Price Management -- Price Management and Psychology -- Price Management and Market Segmentation -- Vertical Price Management -- Retail Price Management -- Price Management in Industrial Markets -- Price Management and Price-Advertising Interaction Analysis Business firms Pricing Companies Pricing Bibliography Includes bibliographical references (pages 291-313) Subject Pricing. LC no. 89007830 ISBN 0444873279

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