Title Customer relationship management : integrating marketing strategy and information technology / William G. Zikmund, Raymond McLeod, Faye W. Gilbert

Published Hoboken, N.J. ; [Great Britain] : Wiley, [2003] ©2003

Copies

Location	Call no.	Vol.	Availability
MELB	658.812 Zik/Crm		AVAILABLE

Description xix, 179 pages ; 24 cm Bibliography Includes bibliographical references and index Subject Relationship marketing. Customer relations -- Management. Customer relations -- Management -- Data processing. Author McLeod, Raymond. Gilbert, Faye W. ISBN 0471271373 paperback 0471271373 paperback

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