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Book
Author Sood, Sanjay.

Title Brand equity and the marketing mix : creating customer value / prepared by Sanjay Sood
Published Cambridge, Mass. : Marketing Science Institute, 1995

Copies

Location Call no. Vol. Availability
 WATERFT BUSINESS  658.812 Soo/Bea  AVAILABLE
Description 34 pages ; 28 cm
Series Report ; no. 95-111
Report (Marketing Science Institute (Cambridge, Mass.)) ; no. 95-111
Notes "September 1995"
Conference summary
Subject Brand name products -- Valuation.
Author Marketing Science Institute (Cambridge, Mass.))
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