Title Why CRM doesn't work : how to win by letting customers manage the relationship / Frederick Newell

Published London : Kogan Page, 2003

Copies

Location	Call no.	Vol.	Availability
MELB	658.812 New/Wcr		AVAILABLE

Description xvii, 263 pages ; 24 cm Bibliography Includes bibliographic references and index Subject Customer relations. Marketing. ISBN 0749439475 :

Other Titles Why customer relationship management doesn't work

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