Relationship marketing : exploring relationship strategies in marketing / John Egan
MELB, WATERFT
2004
Relationship marketing : exploring relationship strategies in marketing / John Egan
MELB, WATERFT
2004
658.812 Fis/Dns : Developing new services : incorporating the voice of the customer into strategic service development / Caroline M. Fisher, James T. Schutta
Developing new services : incorporating the voice of the customer into strategic service development / Caroline M. Fisher, James T. Schutta
MELB
Electronic customer relationship management / Jerry Fjermestad, Nicholas C. Romano, Jr., editors
MELB, WATERFT
2006
Electronic customer relationship management / Jerry Fjermestad, Nicholas C. Romano, Jr., editors
MELB, WATERFT
2006
658.812 Fla/Rdy : Responsiveness : double your profits in half the time / Neil Flanagan and Brian Thomas
Responsiveness : double your profits in half the time / Neil Flanagan and Brian Thomas
MELB
1996
658.812 FLi/Crt : Customer retention through quality leadership : the Baxter approach / Deborah G. Fliehman, David D. Auld
Customer retention through quality leadership : the Baxter approach / Deborah G. Fliehman, David D. Auld
MELB
1993
658.812 Fre/Ics : Incredible customer service : the final test / David Freemantle
Incredible customer service : the final test / David Freemantle
MELB
1993
658.812 Fre/Ucr : The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitability / [edited] by John Freeland
The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitability / [edited] by John Freeland
MELB
Relationship marketing / Mark Godson
MELB, W'BOOL, WATERFT
2009
Relationship marketing / Mark Godson
MELB, W'BOOL, WATERFT
2009
Relationship marketing / Mark Godson
MELB, W'BOOL, WATERFT
2009
658.812 Gol/Aca : Agile competitors and virtual organizations : strategies for enriching the customer / Steven L. Goldman, Roger N. Nagel, Kenneth Preiss
Agile competitors and virtual organizations : strategies for enriching the customer / Steven L. Goldman, Roger N. Nagel, Kenneth Preiss
MELB
658.812 Gra/Gcc : Global call centers : achieving outstanding customer service across cultures & time zones / Erik Granered
Global call centers : achieving outstanding customer service across cultures & time zones / Erik Granered
MELB
2005
658.812 Gri/Clh : Customer loyalty : how to earn it, how to keep it / Jill Griffin
Customer loyalty : how to earn it, how to keep it / Jill Griffin
WATERFT
1995
658.812 Gri/Cwh : Customer winback : how to recapture lost customers and keep them loyal / Jill Griffin and Michael W. Lowenstein ; foreword by Don Peppers and Martha Rogers
Customer winback : how to recapture lost customers and keep them loyal / Jill Griffin and Michael W. Lowenstein ; foreword by Don Peppers and Martha Rogers
MELB
2001
658.812 Gro/Slt : Service leadership : the quest for competitive advantage / Svafa Grönfeldt , Judith Strother
Service leadership : the quest for competitive advantage / Svafa Grönfeldt , Judith Strother
WATERFT
2006
658.812 Gum/Trm : Total relationship marketing : marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm / Evert Gummesson
Total relationship marketing : marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketin
MELB
Total relationship marketing / Evert Gummesson
MELB, W'BOOL, W'PONDS
2008
Total relationship marketing / Evert Gummesson
MELB, W'BOOL, W'PONDS
2008
Total relationship marketing / Evert Gummesson
MELB, W'BOOL, W'PONDS
2008
658.812 Gun/Hpt : Harry Potter : the story of a global business phenomenon / Susan Gunelius
Harry Potter : the story of a global business phenomenon / Susan Gunelius
MELB
2008
658.812 Gup/Mca : Managing customers as investments : the strategic value of customers in the long run / Sunil Gupta, Donald R. Lehmann
Managing customers as investments : the strategic value of customers in the long run / Sunil Gupta, Donald R. Lehmann
MELB
2005
658.812 Gus/Cia : Competing in a service economy : how to create a competitive advantage through service development and innovation / Anders Gustafsson, Michael D. Johnson
Competing in a service economy : how to create a competitive advantage through service development and innovation / Anders Gustafsson, Michael D. Johnson
MELB
2003
658.812 Hak/Dri : Developing relationships in business networks / edited by Håkan Håkansson and Ivan Snehota
Developing relationships in business networks / edited by Håkan Håkansson and Ivan Snehota
WATERFT
1995
658.812 Har/Cpt : Command performance : the art of delivering quality service / with a preface by John E. Martin
Command performance : the art of delivering quality service / with a preface by John E. Martin
WATERFT
1994
658.812 Har/Csa 2003 : Customer service : a practical approach / Elaine K. Harris
Customer service : a practical approach / Elaine K. Harris
MELB
2003
658.812 Har/Hbr : Harvard business review on customer relationship management
Harvard business review on customer relationship management
MELB
2001
658.812 Har/Iwc : Interacting with clients and customers : a foot in the door / Lee Hardman with Jillian Albrecht
Interacting with clients and customers : a foot in the door / Lee Hardman with Jillian Albrecht
MELB
1997
658.812 Hay/Mcs : Measuring customer satisfaction : development and use of questionnaires / Bob E. Hayes
Measuring customer satisfaction : development and use of questionnaires / Bob E. Hayes
MELB
1992
658.812 Hes/Spc : The service profit chain : how leading companies link profit and growth to loyalty, satisfaction, and value / James L. Heskett, W. Earl Sasser, Jr., Leonard A. Schlesinger
The service profit chain : how leading companies link profit and growth to loyalty, satisfaction, and value / James L. Heskett, W. Earl Sasser, Jr., Leonard A. Schlesinger
WATERFT
1997
658.812 Hil/Hoc 2006 : Handbook of customer satisfaction and loyalty measurement / Nigel Hill and Jim Alexander
Handbook of customer satisfaction and loyalty measurement / Nigel Hill and Jim Alexander
WATERFT
658.812 Iye/Crm : Customer relationship management in electronic markets / Gopalkrishnan R. Iyer, David Bejou, editors
Customer relationship management in electronic markets / Gopalkrishnan R. Iyer, David Bejou, editors
W'BOOL
2003
658.812 Joh/Ics : Improving customer satisfaction, loyalty, and profit : an integrated measurement and management system / Michael D. Johnson, Anders Gustafsson
Improving customer satisfaction, loyalty, and profit : an integrated measurement and management system / Michael D. Johnson, Anders Gustafsson
MELB
2000
658.812 Kam/Tst : 10 steps to successful customer service / Maxine Kamin
10 steps to successful customer service / Maxine Kamin
MELB
2010
658.812 Kra/Ccr : Collaborative customer relationship management : taking CRM to the next level / Alexander H. Kracklauer, D. Quinn Mills, Dirk Seifert, editors
Collaborative customer relationship management : taking CRM to the next level / Alexander H. Kracklauer, D. Quinn Mills, Dirk Seifert, editors
MELB
2004
658.812 Kun/Msq : Managing service quality. [Volume 3] / edited by Paul Kunst, Jos Lemmink
Managing service quality. [Volume 3] / edited by Paul Kunst, Jos Lemmink
MELB
1997
658.812 Law/Cac : Creating a customer-centered culture : leadership in quality, innovation, and speed / Robin L. Lawton
Creating a customer-centered culture : leadership in quality, innovation, and speed / Robin L. Lawton
MELB
1993
658.812 Lel/Csf : Customer service for dummies / by Karen Leland and Keith Bailey
Customer service for dummies / by Karen Leland and Keith Bailey
MELB
1999
658.812 Len/Hpc : High powered customer service training activites : 26 fast-moving training ideas for customer service trainers and managers / Garry Lennon
High powered customer service training activites : 26 fast-moving training ideas for customer service trainers and managers / Garry Lennon
MELB
2001
658.812 Lep/Ayc : Auditing your customer service : the foundation for success / John Leppard and Liz Molyneux
Auditing your customer service : the foundation for success / John Leppard and Liz Molyneux
MELB