658.800994 LAY : Australian cases in marketing / by R.A. Layton, R.C. O'Leary and H.A. Thompson
Australian cases in marketing / by R.A. Layton, R.C. O'Leary and H.A. Thompson
W'PONDS
1975
658.800994 Lov/Sma : Services marketing : Australia and New Zealand / Christopher H. Lovelock, Paul G. Patterson, Rhett H. Walker
Services marketing : Australia and New Zealand / Christopher H. Lovelock, Paul G. Patterson, Rhett H. Walker
WATERFT
1998
658.800994 Lov/Sma 2001 : Services marketing : an Asia-Pacific perspective / Christopher H. Lovelock, Paul G. Patterson, Rhett H. Walker
Services marketing : an Asia-Pacific perspective / Christopher H. Lovelock, Paul G. Patterson, Rhett H. Walker
WATERFT
2001
658.800994 Lov/Sma 2004 : Services marketing : an Asia-Pacific and Australian perspective / Christopher H. Lovelock, Paul G. Patterson, Rhett H. Walker
Services marketing : an Asia-Pacific and Australian perspective / Christopher H. Lovelock, Paul G. Patterson, Rhett H. Walker
WATERFT
2004
658.800994 Lov/Sma 2007
Services marketing : an Asia-Pacific and Australian perspective / Christopher H. Lovelock,Paul G. Patterson, Rhett H. Walker
MELB, W'BOOL, WATERFT
2007
Services marketing : an Asia-Pacific and Australian perspective / Christopher H. Lovelock,Paul G. Patterson, Rhett H. Walker
MELB, W'BOOL, WATERFT
2007
Services marketing : an Asia-Pacific and Australian perspective / Christopher H. Lovelock,Paul G. Patterson, Rhett H. Walker
MELB, W'BOOL, WATERFT
2007
658.800994 Lov/Sma 2011
Services marketing : an Asia-Pacific and Australian perspective / Christopher H. Lovelock, Paul G. Patterson, Jochen Wirtz
MELB, W'BOOL, WATERFT
2011
Services marketing : an Asia-Pacific and Australian perspective / Christopher H. Lovelock, Paul G. Patterson, Jochen Wirtz
MELB, W'BOOL, WATERFT
2011
Services marketing : an Asia-Pacific and Australian perspective / Christopher H. Lovelock, Paul G. Patterson, Jochen Wirtz
MELB, W'BOOL, WATERFT
2011
Services marketing : an Asia-Pacific and Australian perspective / Christopher H. Lovelock, Paul G. Patterson, Jochen Wirtz
MELB, W'BOOL, WATERFT
2011
3 additional entries
658.800994 Lov/Sma 2015
Services marketing : an Asia-Pacific and Australian perspective / [Christopher H.] Lovelock, [Paul] Patterson, [Jochen] Wirtz
MELB, WATERFT
2014
Services marketing : an Asia-Pacific and Australian perspective / [Christopher H.] Lovelock, [Paul] Patterson, [Jochen] Wirtz
MELB, WATERFT
2014
Services marketing : an Asia-Pacific and Australian perspective / [Christopher H.] Lovelock, [Paul] Patterson, [Jochen] Wirtz
MELB, WATERFT
2014
Services marketing : an Asia-Pacific and Australian perspective / [Christopher H.] Lovelock, [Paul] Patterson, [Jochen] Wirtz
MELB, WATERFT
2014
7 additional entries
658.800994 M345K2 : Marketing in Australia / Philip Kotler ... [and others]
Marketing in Australia / Philip Kotler ... [and others]
MELB
1989
658.800994 Mac/Ama : The Australian marketing and promotion handbook / Jim Macnamara
The Australian marketing and promotion handbook / Jim Macnamara
WATERFT
1990
658.800994 Mar/Shn
Marketing & ebusiness
W'BOOL
2002
Marketing
MELB, W'BOOL
2002-
Marketing
MELB, W'BOOL
2002-
658.800994 Mcc/Ama : Australian marketing : a casebook / edited by Janet McColl-Kennedy, Oliver H.M. Yau, Reg Hardman
Australian marketing : a casebook / edited by Janet McColl-Kennedy, Oliver H.M. Yau, Reg Hardman
MELB
1990
658.800994 Mcg/Asm
Australian services : marketing and management / Linda McGuire
MELB, W'BOOL, WATERFT
1999
Australian services : marketing and management / Linda McGuire
MELB, W'BOOL, WATERFT
1999
Australian services : marketing and management / Linda McGuire
MELB, W'BOOL, WATERFT
1999
658.801 Joy/Imh
Integration marketing : how small businesses become big businesses--and big businesses become empires / Mark Joyner
MELB, W'BOOL, WATERFT
2009
Integration marketing : how small businesses become big businesses--and big businesses become empires / Mark Joyner
MELB, W'BOOL, WATERFT
2009
Integration marketing : how small businesses become big businesses--and big businesses become empires / Mark Joyner
MELB, W'BOOL, WATERFT
2009
658.802 Ada/Rot : The role of the web in marketing and organisational performance / Stewart Adam
The role of the web in marketing and organisational performance / Stewart Adam
MELB THESES
2004
658.802 Amb/Mat 2003 : Marketing and the bottom line : the marketing metrics that will pump up cash flow / Tim Ambler
Marketing and the bottom line : the marketing metrics that will pump up cash flow / Tim Ambler
MELB
2003
658.802 And/Lth : The long tail : how endless choice is creating unlimited demand / Chris Anderson
The long tail : how endless choice is creating unlimited demand / Chris Anderson
W'PONDS
2006
658.802 And/Lth 2009 : The longer long tail : how endless choice is creating unlimited demand / Chris Anderson
The longer long tail : how endless choice is creating unlimited demand / Chris Anderson
W'BOOL
2009
658.802 And/Ltw 2008 : The long tail : why the future of business is selling less of more / Chris Anderson
The long tail : why the future of business is selling less of more / Chris Anderson
MELB
2008
658.802 And/Smm
Strategic marketing management / Carol H. Anderson, Julian W. Vincze
MELB, WATERFT
2004
Strategic marketing management / Carol H. Anderson, Julian W. Vincze
MELB, WATERFT
2004
658.802 Ass/Mpa 1995
Marketing : principles & strategy / Henry Assael, Peter Reed, Mark Patton
MELB, WATERFT
1995
Marketing : principles & strategy / Henry Assael, Peter Reed, Mark Patton
MELB, WATERFT
1995
658.802 Bak/Msa 2000 : Marketing strategy and management / Michael J. Baker
Marketing strategy and management / Michael J. Baker
MELB
2000
658.802 Bal/Cam 1990 : Creating achievable marketing plans / Peter Balan
Creating achievable marketing plans / Peter Balan
MELB
1990
658.802 Bal/Cam 1991 : Creating achievable marketing plans / Peter Balan
Creating achievable marketing plans / Peter Balan
WATERFT
1991
658.802 Ban/Mpg : The market planning guide : creating a plan to successfully market your business, products, or service / David H. Bangs, Jr
The market planning guide : creating a plan to successfully market your business, products, or service / David H. Bangs, Jr
MELB
1995
658.802 Ban/Mpg 1998 : The market planning guide : creating a plan to successfully market your business, product, or service / David H. Bangs, Jr
The market planning guide : creating a plan to successfully market your business, product, or service / David H. Bangs, Jr
MELB
1998
658.802 Bar/Smt : Services marketing : text and cases / Steve Baron and Kim Harris
Services marketing : text and cases / Steve Baron and Kim Harris
WATERFT
1995
658.802 Bar/Smt 2003 : Services marketing : text and cases / Steve Baron and Kim Harris
Services marketing : text and cases / Steve Baron and Kim Harris
MELB
2002
658.802 Bar/Smt 2009
Services marketing : text and cases / Steve Baron, Kim Harris, Toni Hilton
MELB, WATERFT
2009
Services marketing : text and cases / Steve Baron, Kim Harris, Toni Hilton
MELB, WATERFT
2009
Services marketing : text and cases / Steve Baron, Kim Harris, Toni Hilton
MELB, WATERFT
2009
Services marketing : text and cases / Steve Baron, Kim Harris, Toni Hilton
MELB, WATERFT
2009
658.802 Bbg/Tns : Beyond being green - the next step : integrating an environmental policy into the marketing mix / prepared, published and distributed by Total Picture Communications
Beyond being green - the next step : integrating an environmental policy into the marketing mix / prepared, published and distributed by Total Picture Communications
WATERFT
1993
658.802 Ber/Dmt 2004 : Data mining techniques : for marketing, sales, and customer relationship management / Michael J.A. Berry, Gordon S. Linoff
Data mining techniques : for marketing, sales, and customer relationship management / Michael J.A. Berry, Gordon S. Linoff
MELB
2004
658.802 Ber/Dmt 2011
Data mining techniques : for marketing, sales, and customer relationship management / Gordon S. Linoff, Michael J. A. Berry
MELB
2011
Data mining techniques : for marketing, sales, and customer relationship management / Gordon S. Linoff, Michael J. A. Berry
MELB
2011
Data mining techniques : for marketing, sales, and customer relationship management / Gordon S. Linoff, Michael J. A. Berry
MELB
2011
Data mining techniques : for marketing, sales, and customer relationship management / Gordon S. Linoff, Michael J. A. Berry
MELB
2011
658.802 Bla/Bbi : The bare bones introduction to integrated marketing communication / Robyn Blakeman
The bare bones introduction to integrated marketing communication / Robyn Blakeman
W'BOOL
2009
658.802 Bla/Imc : Integrated marketing communication : creative strategy from idea to implementation / Robyn Blakeman
Integrated marketing communication : creative strategy from idea to implementation / Robyn Blakeman
MELB
2007
658.802 Bly/Eom 2003
Essentials of marketing communications / Jim Blythe
MELB
2003
Essentials of marketing communications / Jim Blythe
MELB
2003
658.802 Bly/Mst : Marketing strategy / Jim Blythe
Marketing strategy / Jim Blythe
WATERFT
2003
658.802 Bos/Esp : Eco-standards, product labelling and green consumerism / Magnus Boström, Mikael Klintman
Eco-standards, product labelling and green consumerism / Magnus Boström, Mikael Klintman
WATERFT
2008
658.802 Bra/Cac
Competitive advantage : concepts & cases / Don Bradmore
MELB, W'BOOL
1996
Competitive advantage : concepts & cases / Don Bradmore
MELB, W'BOOL
1996
658.802 Bra/Smc : Strategic marketing casebook / prepared by Erica Brady
Strategic marketing casebook / prepared by Erica Brady
MELB
2008
658.802 Bro/Cms
Competitive marketing strategy : developing, maintaining and defending competitive position / Linden Brown
W'BOOL
1990
Competitive marketing strategy : dynamic manoeuvring for competitive position
MELB
1997
658.802 Bus/Pom : Principles of marketing : the management view / Richard Buskirk
Principles of marketing : the management view / Richard Buskirk
MELB
1966
658.802 But/Rmt : Relationship marketing : theory and practice / edited by Francis Buttle
Relationship marketing : theory and practice / edited by Francis Buttle
W'BOOL
1996
658.802 Buz/Ppl
The PIMS principles : linking strategy to performance / Robert D. Buzzell, Bradley T. Gale
W'BOOL, WATERFT
1987
The PIMS principles : linking strategy to performance / Robert D. Buzzell, Bradley T. Gale
W'BOOL, WATERFT
1987
658.802 Cad/Smm : Strategic marketing management / [prepared by] Jack Cadeaux
Strategic marketing management / [prepared by] Jack Cadeaux
MELB
2002
658.802 Cal/Bmp : Breakthrough marketing plans : how to stop wasting time and start driving growth / Tim Calkins
Breakthrough marketing plans : how to stop wasting time and start driving growth / Tim Calkins
MELB
2008
658.802 Cha/Kbm : Knowledge-based marketing : the twenty-first century competitive edge / Ian Chaston
Knowledge-based marketing : the twenty-first century competitive edge / Ian Chaston
MELB
2004
658.802 Chi/Imc : Integrated marketing communications / William Chitty, Nigel Barker, Terence A. Shimp
Integrated marketing communications / William Chitty, Nigel Barker, Terence A. Shimp
WATERFT
2005
658.802 Chi/Imc 2008
Integrated marketing communications / William Chitty, Nigel Barker & Terence A. Shimp
MELB, WATERFT
2008
Integrated marketing communications / William Chitty, Nigel Barker & Terence A. Shimp
MELB, WATERFT
2008
Integrated marketing communications / William Chitty, Nigel Barker & Terence A. Shimp
MELB, WATERFT
2008
Integrated marketing communications / William Chitty, Nigel Barker & Terence A. Shimp
MELB, WATERFT
2008
658.802 Chi/Imc 2012
Integrated marketing communications / William Chitty, Nigel Barker, Michael Valos, Terence A. Shimp
MELB, W'BOOL, WATERFT
2012
Integrated marketing communications / William Chitty, Nigel Barker, Michael Valos, Terence A. Shimp
MELB, W'BOOL, WATERFT
2012
Integrated marketing communications / William Chitty, Nigel Barker, Michael Valos, Terence A. Shimp
MELB, W'BOOL, WATERFT
2012
Integrated marketing communications / William Chitty, Nigel Barker, Michael Valos, Terence A. Shimp
MELB, W'BOOL, WATERFT
2012
658.802 Chi/Imc 2014
Integrated marketing communications / Bill Chitty, Edwina Luck, Nigel Barker, Michael Valos, Terence A Shimp
MELB, W'BOOL, WATERFT
2015
Integrated marketing communications / Bill Chitty, Edwina Luck, Nigel Barker, Michael Valos, Terence A Shimp
MELB, W'BOOL, WATERFT
2015
Integrated marketing communications / Bill Chitty, Edwina Luck, Nigel Barker, Michael Valos, Terence A Shimp
MELB, W'BOOL, WATERFT
2015
Integrated marketing communications / Bill Chitty, Edwina Luck, Nigel Barker, Michael Valos, Terence A Shimp
MELB, W'BOOL, WATERFT
2015
4 additional entries
658.802 Chi/Imc 2018
Integrated marketing communications / Bill Chitty, Edwina Luck, Nigel Barker, Anne-Marie Sassenberg, Terence A Shimp, J. Craig Andrews
MELB, WATERFT
2018
Integrated marketing communications / Bill Chitty, Edwina Luck, Nigel Barker, Anne-Marie Sassenberg, Terence A Shimp, J. Craig Andrews
MELB, WATERFT
2018
Integrated marketing communications / Bill Chitty, Edwina Luck, Nigel Barker, Anne-Marie Sassenberg, Terence A Shimp, J. Craig Andrews
MELB, WATERFT
2018
Integrated marketing communications / Bill Chitty, Edwina Luck, Nigel Barker, Anne-Marie Sassenberg, Terence A Shimp, J. Craig Andrews
MELB, WATERFT
2018
4 additional entries
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