658.8 Kot/Ffm 2009
A framework for marketing management / Philip Kotler, Kevin Lane Keller
MELB, WATERFT
2009
A framework for marketing management / Philip Kotler, Kevin Lane Keller
MELB, WATERFT
2009
658.8 Kot/Ffm 2012
A framework for marketing management / Philip Kotler, Kevin Lane Keller
MELB, W'PONDS
2012
A framework for marketing management / Philip Kotler, Kevin Lane Keller
MELB, W'PONDS
2012
A framework for marketing management / Philip Kotler, Kevin Lane Keller
MELB, W'PONDS
2012
A framework for marketing management / Philip Kotler, Kevin Lane Keller
W'BOOL
2012
658.8 Kot/Ima : International marketing : an Asia Pacific focus / Masaaki Kotabe ... [and others]
International marketing : an Asia Pacific focus / Masaaki Kotabe ... [and others]
WATERFT
2005
658.8 Kot/Ima 2008
International marketing / Masaaki Kotabe ... [and others]
MELB, WATERFT
2008
International marketing / Masaaki Kotabe ... [and others]
MELB, WATERFT
2008
658.8 Kot/Ima 2010 : International marketing / Masaaki Kotabe, Swee Hoon Ang, Kathleen Griffiths, Al Marshall, Ranjit Voola, Kristiaan Helsen
International marketing / Masaaki Kotabe, Swee Hoon Ang, Kathleen Griffiths, Al Marshall, Ranjit Voola, Kristiaan Helsen
MELB, WATERFT
2011
658.8 Kot/Ima 2011 : International marketing / Masaaki Kotabe, Swee Hoon Ang, Kathleen Griffiths, Al Marshall, Ranjit Voola, Kristiaan Helsen
International marketing / Masaaki Kotabe, Swee Hoon Ang, Kathleen Griffiths, Al Marshall, Ranjit Voola, Kristiaan Helsen
MELB, WATERFT
2011
658.8 Kot/Kom : Kotler on marketing : how to create, win, and dominate markets / Philip Kotler
Kotler on marketing : how to create, win, and dominate markets / Philip Kotler
MELB
1999
658.8 Kot/Lmn : Lateral marketing : new techniques for finding breakthrough ideas / Philip Kotler, Fernando Trias de Bes
Lateral marketing : new techniques for finding breakthrough ideas / Philip Kotler, Fernando Trias de Bes
W'BOOL
2003
658.8 Kot/Mai 2000 : Marketing : an introduction / Gary Armstrong, Philip Kotler
Marketing : an introduction / Gary Armstrong, Philip Kotler
WATERFT
2000
658.8 Kot/Mif : Marketing insights from A to Z : 80 concepts every manager needs to know / Philip Kotler
Marketing insights from A to Z : 80 concepts every manager needs to know / Philip Kotler
MELB
2003
658.8 Kot/Mma
Marketing management : analysis, planning, implementation, and control / Philip Kotler
WATERFT
1994
Marketing moves : a new approach to profits, growth, and renewal / Philip Kotler, Dipak C. Jain, Suvit Maesincee
MELB
2002
658.8 Kot/Mma 2000 : Marketing management / Philip Kotler
Marketing management / Philip Kotler
WATERFT
2000
658.8 Kot/Mma 2009
Marketing management / Philip Kotler, Kevin Lane Keller
MELB, WATERFT
2009
Marketing management / Philip Kotler, Kevin Lane Keller
MELB, WATERFT
2009
Marketing management / Philip Kotler ; Kevin Lane Keller ; Suzan Burton
W'BOOL
2009
Marketing management / Philip Kotler, Kevin Lane Keller
MELB, WATERFT
2009
658.8 Kot/Mma 2012
Marketing management / Philip Kotler, Kevin Lane Keller
MELB, W'BOOL, WATERFT
2012
Marketing management / Philip Kotler, Kevin Lane Keller
MELB, W'BOOL, WATERFT
2012
Marketing management / Philip Kotler, Kevin Lane Keller
MELB, W'BOOL, WATERFT
2012
Marketing management / Philip Kotler, Kevin Lane Keller
MELB, W'BOOL, WATERFT
2012
14 additional entries
658.8 Kot/Mma 2016
Marketing management / Philip Kotler, Kevin Lane Keller
MELB
2016
Marketing management / Philip Kotler, Kevin Lane Keller
MELB
2016
Marketing management / Philip Kotler, Kevin Lane Keller
MELB
2016
658.8 Kot/Mps 2002 : Marketing professional services : forward-thinking strategies for boosting your business, your image, and your profits / Philip Kotler, Thomas Hayes, Paul N. Bloom
Marketing professional services : forward-thinking strategies for boosting your business, your image, and your profits / Philip Kotler, Thomas Hayes, Paul N. Bloom
MELB
2002
658.8 Kot/Pom 2005 : Principles of marketing / Philip Kotler, Gary Armstrong
Principles of marketing / Philip Kotler, Gary Armstrong
WATERFT
2005
658.8 Kot/Pom 2009
Principles of marketing / Kotler ... [and others]
MELB, WATERFT, WATERFT ADPML
2008
Principles of marketing / Kotler ... [and others]
MELB, WATERFT, WATERFT ADPML
2008
Principles of marketing / Kotler ... [and others]
MELB, WATERFT, WATERFT ADPML
2008
Principles of marketing / Kotler ... [and others]
MELB, WATERFT, WATERFT ADPML
2008
Principles of marketing / Kotler ... [and others]
MELB, WATERFT, WATERFT ADPML
2008
658.8 Kot/Pom 2010 : Principles of marketing / Philip Kotler, Gary Armstrong
Principles of marketing / Philip Kotler, Gary Armstrong
WATERFT
2010
658.8 Kot/Pom 2012
Principles of marketing / Armstrong, Adam, Denize and Kotler
MELB, WATERFT
2012
Principles of marketing / Armstrong, Adam, Denize and Kotler
MELB, WATERFT
2012
Principles of marketing / Armstrong, Adam, Denize and Kotler
MELB, WATERFT
2012
Principles of marketing / Armstrong, Adam, Denize and Kotler
MELB, WATERFT
2012
5 additional entries
658.8 Kot/Pom 2015
Principles of marketing / Gary Armstrong, Stewart Adam, Sara Denize, Philip Kotler
MELB, W'BOOL, WATERFT
2014
Principles of marketing / Gary Armstrong, Stewart Adam, Sara Denize, Philip Kotler
MELB, W'BOOL, WATERFT
2014
Principles of marketing / Gary Armstrong, Stewart Adam, Sara Denize, Philip Kotler
MELB, W'BOOL, WATERFT
2014
Principles of marketing / Gary Armstrong, Stewart Adam, Sara Denize, Philip Kotler
MELB, W'BOOL, WATERFT
2014
15 additional entries
658.8 Kot/Pom 2018
Principles of marketing / Gary Armstrong, Stewart Adam, Sara Denize, Michael Volkov, Philip Kotler
MELB, W'BOOL, WATERFT
2017
Principles of marketing / Gary Armstrong, Stewart Adam, Sara Denize, Michael Volkov, Philip Kotler
MELB, W'BOOL, WATERFT
2017
Principles of marketing / Gary Armstrong, Stewart Adam, Sara Denize, Michael Volkov, Philip Kotler
MELB, W'BOOL, WATERFT
2017
Principles of marketing / Gary Armstrong, Stewart Adam, Sara Denize, Michael Volkov, Philip Kotler
MELB, W'BOOL, WATERFT
2017
9 additional entries
658.8 Kot/Pom 2020
Principles of marketing / Gary Armstrong, Stewart Adam, Sara Denize, Michael Volkov, Philip Kotler
MELB, W'BOOL, WATERFT
2020
Principles of marketing / Gary Armstrong, Stewart Adam, Sara Denize, Michael Volkov, Philip Kotler
MELB, W'BOOL, WATERFT
2020
Principles of marketing / Gary Armstrong, Stewart Adam, Sara Denize, Michael Volkov, Philip Kotler
MELB, W'BOOL, WATERFT
2020
Principles of marketing / Gary Armstrong, Stewart Adam, Sara Denize, Michael Volkov, Philip Kotler
MELB, W'BOOL, WATERFT
2020
10 additional entries
658.8 Kot/Smf 2003
Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler
MELB, W'BOOL, WATERFT
2003
Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler
MELB, W'BOOL, WATERFT
2003
Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler
MELB, W'BOOL, WATERFT
2003
658.8 Kot/Smf 2007 : Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler
Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler
WATERFT
2007
658.8 Kot/Smi
Social marketing : improving the quality of life / Philip Kotler, Ned Roberto, Nancy Lee
MELB, WATERFT
2002
Social marketing : improving the quality of life / Philip Kotler, Ned Roberto, Nancy Lee
MELB, WATERFT
2002
658.8 Kot/Smi 2008 : Social marketing : influencing behaviors for good / Philip Kotler, Nancy R. Lee
Social marketing : influencing behaviors for good / Philip Kotler, Nancy R. Lee
MELB
2008
658.8 Kot/Smi 2011 : Social marketing : influencing behaviors for good / Nancy R. Lee, Philip Kotler
Social marketing : influencing behaviors for good / Nancy R. Lee, Philip Kotler
MELB
2011
658.8 Kot/Sms
Social marketing : strategies for changing public behavior / Philip Kotler, Eduardo L. Roberto
MELB, WATERFT
1989
Social marketing : strategies for changing public behavior / Philip Kotler, Eduardo L. Roberto
MELB, WATERFT
1989
658.8 Kot/Tdm : Ten deadly marketing sins : signs and solutions / Philip Kotler
Ten deadly marketing sins : signs and solutions / Philip Kotler
MELB
2004
658.8 Kra/Csc : C-scape : conquer the forces changing business today / Larry Kramer
C-scape : conquer the forces changing business today / Larry Kramer
MELB
2010
658.8 Kub/Cii : Contemporary issues in social marketing / edited by Krzysztof Kubacki and Sharyn Rundle-Thiele
Contemporary issues in social marketing / edited by Krzysztof Kubacki and Sharyn Rundle-Thiele
MELB
2013
658.8 Kur/Sma 1998 : Services marketing / David L. Kurtz, Kenneth E. Clow
Services marketing / David L. Kurtz, Kenneth E. Clow
MELB
1998
658.8 Kur/Sma 2004 : Services marketing : operation, management, and strategy /cKenneth E. Clow, David L. Kurtz
Services marketing : operation, management, and strategy /cKenneth E. Clow, David L. Kurtz
MELB
2004
658.8 Lak/Mcs : Making customer service happen : a simple and effective guide to achieving unbelievable customer satisfaction while reducing your costs / Neville Lake and Kristin Hickey
Making customer service happen : a simple and effective guide to achieving unbelievable customer satisfaction while reducing your costs / Neville Lake and Kristin Hickey
MELB
2001
658.8 Lam/Eom 2003 : Essentials of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel
Essentials of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel
W'PONDS
2003
658.8 Lam/Eom 2004
Essentials of marketing / Charles W. Lamb, Joseph F. Hair and Carl McDaniel
MELB, W'PONDS
2005
Essentials of marketing / Charles W. Lamb, Joseph F. Hair and Carl McDaniel
MELB, W'PONDS
2005
658.8 Lam/Mar : Mktg : .09.10 / [Charles W. Lamb, Joseph F. Hair, Carl McDaniel, Jane Summers, Michael Gardiner.]
Mktg : .09.10 / [Charles W. Lamb, Joseph F. Hair, Carl McDaniel, Jane Summers, Michael Gardiner.]
MELB, W'BOOL
2009
658.8 Lam/Mar 2005
Marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel
MELB, W'PONDS, WATERFT
2005
Marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel
MELB, W'PONDS, WATERFT
2005
Marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel
MELB, W'PONDS, WATERFT
2005
Marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel
MELB, W'PONDS, WATERFT
2005
658.8 Lam/Mar 2008
Marketing / Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel
MELB, WATERFT
2008
Marketing / Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel
MELB, WATERFT
2008
658.8 Lam/Mfd 2014 : Marketing for decision makers : for RMIT University Graduate School of Business and Law / compiled by Associate Professor Siva Muthaly & Professor Mark Leenders
Marketing for decision makers : for RMIT University Graduate School of Business and Law / compiled by Associate Professor Siva Muthaly & Professor Mark Leenders
W'PONDS
2014
658.8 Lan/Fot : Fundamentals of transfer pricing : a practical guide / edited by Michael Lang, Giammarco Cottani, Raffaele Petruzzi, Alfred Storck
Fundamentals of transfer pricing : a practical guide / edited by Michael Lang, Giammarco Cottani, Raffaele Petruzzi, Alfred Storck
MELB
2019
658.8 Lan/Mar 1998 : Marketing / Geoff Lancaster and Paul Reynolds
Marketing / Geoff Lancaster and Paul Reynolds
MELB
1998
658.8 Lan/Mms
Marketing made simple / Geoff Lancaster, Paul Reynolds
MELB, WATERFT
2002
Marketing made simple / Geoff Lancaster, Paul Reynolds
MELB, WATERFT
2002
658.8 Lan/Mom : Management of marketing / Geoff Lancaster, Paul Reynolds
Management of marketing / Geoff Lancaster, Paul Reynolds
MELB
2005
658.8 Lau : Strategic marketing for not-for-profit organizations : program and resource development / Armand Lauffer
Strategic marketing for not-for-profit organizations : program and resource development / Armand Lauffer
WATERFT
1984
658.8 Leg/Ceh : The competitive edge : how innovation creates and sustains the competitive advantage of enterprises / John M. Legge
The competitive edge : how innovation creates and sustains the competitive advantage of enterprises / John M. Legge
MELB
1992
658.8 Leo/Mhn : Marketing has no off switch! / by Hunter Leonard ; illustrations by Jake Doherty and Michael Lindell
Marketing has no off switch! / by Hunter Leonard ; illustrations by Jake Doherty and Michael Lindell
MELB
2009
658.8 Lev/Gmi 2009
Guerrilla marketing in 30 days / Jay Conrad Levinson and Al Lautenslager
MELB, W'BOOL, W'PONDS
2009
Guerrilla marketing in 30 days / Jay Conrad Levinson and Al Lautenslager
MELB, W'BOOL, W'PONDS
2009
Guerrilla marketing in 30 days / Jay Conrad Levinson and Al Lautenslager
MELB, W'BOOL, W'PONDS
2009
658.8 Lev/Gms : Guerrilla marketing : secrets for making big profits from your small business / Jay Conrad Levinson
Guerrilla marketing : secrets for making big profits from your small business / Jay Conrad Levinson
MELB
1984
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