658.8 Cot/Mam 2006 : Services marketing management / Peter Mudie and Angela Pirrie
Services marketing management / Peter Mudie and Angela Pirrie
MELB
2006
658.8 Cow/Mos : The marketing of services / Donald W. Cowell
The marketing of services / Donald W. Cowell
MELB
1984
658.8 Cra/Mfe : Marketing for entrepreneurs : concepts and applications for new ventures / Frederick G. Crane
Marketing for entrepreneurs : concepts and applications for new ventures / Frederick G. Crane
W'PONDS
2010
658.8 Cra/Mys 2002 : Marketing your services : for people who hate to sell / Rick Crandall
Marketing your services : for people who hate to sell / Rick Crandall
WATERFT
2002
658.8 Cra/Por : The power of relationship marketing : how to keep customers for life / Tony Cram
The power of relationship marketing : how to keep customers for life / Tony Cram
WATERFT
1994
658.8 Cro/Mga : Marketing government and social services / John L. Crompton, Charles W. Lamb, Jr
Marketing government and social services / John L. Crompton, Charles W. Lamb, Jr
WATERFT
1986
658.8 Czi/Mbp
Study guide to accompany Marketing : best practices / David Folsom ... [and others]
MELB
2000
Marketing : best practices / Michael R. Czinkota ... [and others]
WATERFT
2000
658.8 Czi/Mbp 2003
Marketing : best practices / K. Douglas Hoffman ... [and others]
W'PONDS, WATERFT
2003
Marketing : best practices / K. Douglas Hoffman ... [and others]
W'PONDS, WATERFT
2003
658.8 Czi/Mmt : Marketing management : text and cases / Michael R. Czinkota, Masaaki Kotabe, David Mercer
Marketing management : text and cases / Michael R. Czinkota, Masaaki Kotabe, David Mercer
MELB
1997
658.8 Dal/Mmt 2000 : Marketing management : text and cases / Douglas J. Dalrymple, Leonard J. Parsons
Marketing management : text and cases / Douglas J. Dalrymple, Leonard J. Parsons
MELB
2000
658.8 Dan/Cms : Competitive marketing strategy / Dann & Dann
Competitive marketing strategy / Dann & Dann
MELB
2007
658.8 Dan/Itm
Introduction to marketing / Susan Dann, Stephen Dann
MELB, W'BOOL, WATERFT
2004
Introduction to marketing / Susan Dann, Stephen Dann
MELB, W'BOOL, WATERFT
2004
Introduction to marketing / Susan Dann, Stephen Dann
MELB, W'BOOL, WATERFT
2004
Introduction to marketing / Susan Dann, Stephen Dann
MELB, W'BOOL, WATERFT
2004
658.8 Dar : The Dartnell marketing manager's handbook / editor Steuart Henderson Britt
The Dartnell marketing manager's handbook / editor Steuart Henderson Britt
WATERFT
1975
658.8 Dav : Marketing management / Kenneth R. Davis
Marketing management / Kenneth R. Davis
WATERFT
1981
658.8 Dav/Mnf : Magic numbers for consumer marketing : key measures to evaluate marketing success / John Davis
Magic numbers for consumer marketing : key measures to evaluate marketing success / John Davis
MELB
2005
658.8 Dav/Uma : Understanding marketing / Mark A.P. Davies
Understanding marketing / Mark A.P. Davies
MELB
1998
658.8 Day/Lam : Learning about markets / George S. Day
Learning about markets / George S. Day
W'PONDS
1991
658.8 Day/Mdo : The market driven organization : understanding, attracting, and keeping valuable customers / George S. Day
The market driven organization : understanding, attracting, and keeping valuable customers / George S. Day
MELB
1999
658.8 Day/Mme : Marketing metrics : October 5-6, Four Seasons Hotel, Toronto, Canada / prepared by Marion Debruyne and Katrina Hubbard
Marketing metrics : October 5-6, Four Seasons Hotel, Toronto, Canada / prepared by Marion Debruyne and Katrina Hubbard
WATERFT
2000
658.8 Deb/Ahf : AMA handbook for managing business to business marketing communications / J. Nicholas De Bonis, Roger S. Peterson
AMA handbook for managing business to business marketing communications / J. Nicholas De Bonis, Roger S. Peterson
MELB
1997
658.8 Dem/Aos : An alternative organisation structure for marketing companies / Julian de Meyrick
An alternative organisation structure for marketing companies / Julian de Meyrick
MELB
1998
658.8 Dic/Wmp
What's my plan? : a guide to developing arts marketing plans / Sharron Dickman
MELB, W'BOOL
2000
What's my plan? : a guide to developing arts marketing plans / Sharron Dickman
MELB, W'BOOL
2000
658.8 Din/Miw : Mixing it with the real economy : an exploration of emerging trends in the non-profit sector in the United States with reference to community organisations in Australia / Eric D'Indy
Mixing it with the real economy : an exploration of emerging trends in the non-profit sector in the United States with reference to community organisations in Australia / Eric D'Indy
WATERFT
2000
658.8 Dod/Mcv : Managing customer value : essentials of product quality, customer service, and price decisions / Bill Dodds
Managing customer value : essentials of product quality, customer service, and price decisions / Bill Dodds
MELB
2003
658.8 Don/Smp
Social marketing : principles and practice / Robert J. Donovan, Nadine Henley
MELB, W'BOOL, WATERFT
2003
Social marketing : principles and practice / Robert J. Donovan, Nadine Henley
MELB, W'BOOL, WATERFT
2003
Social marketing : principles and practice / Robert J. Donovan, Nadine Henley
MELB, W'BOOL, WATERFT
2003
658.8 Dow/Aas : The art and science of marketing : marketing for marketing managers / Grahame R. Dowling
The art and science of marketing : marketing for marketing managers / Grahame R. Dowling
W'PONDS
2004
658.8 Doy/Iim : Innovation in marketing / edited by Peter Doyle and Susan Bridgewater
Innovation in marketing / edited by Peter Doyle and Susan Bridgewater
MELB
1998
658.8 Doy/Mma 2006
Marketing management and strategy
MELB, WATERFT
2006
Marketing management and strategy
MELB, WATERFT
2006
Marketing management and strategy
MELB, WATERFT
2006
Marketing management and strategy
MELB, WATERFT
2006
658.8 Dru/Itm : Introduction to marketing concepts / Graeme Drummond, John Ensor
Introduction to marketing concepts / Graeme Drummond, John Ensor
MELB
2005
658.8 Dun/Iom : Inside-out marketing : how to create an internal marketing strategy / Michael Dunmore
Inside-out marketing : how to create an internal marketing strategy / Michael Dunmore
MELB
2002
658.8 Dwy/Bmc 2006
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr
MELB, W'BOOL, WATERFT
2006
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr
MELB, W'BOOL, WATERFT
2006
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr
MELB, W'BOOL, WATERFT
2006
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr
MELB, W'BOOL, WATERFT
2006
658.8 Eas/Cba
Consumer behaviour : advances and applications in marketing / Robert East
MELB, WATERFT
1997
Consumer behaviour : advances and applications in marketing / Robert East
MELB, WATERFT
1997
658.8 Ech/Smt : Smart marketing : the hands-on guide for your small business / Linda Echentille
Smart marketing : the hands-on guide for your small business / Linda Echentille
MELB
2002
658.8 Ega/Mco : Marketing communications / John Egan
Marketing communications / John Egan
MELB
2007
658.8 Ell/Btb
Business-to-business marketing : relationships, networks & strategies / by Nick Ellis
MELB, WATERFT
2011
Business-to-business marketing : relationships, networks & strategies / by Nick Ellis
MELB, WATERFT
2011
Business-to-business marketing : relationships, networks & strategies / by Nick Ellis
MELB, WATERFT
2011
Business-to-business marketing : relationships, networks & strategies / by Nick Ellis
MELB, WATERFT
2011
4 additional entries
658.8 Ell/Mot : Marketing on the Internet / Jill H. Ellsworth, Matthew V. Ellsworth
Marketing on the Internet / Jill H. Ellsworth, Matthew V. Ellsworth
MELB
1997
658.8 Eni : Marketing classics : a selection of influential articles / [compiled by] Ben M. Enis and Keith K. Cox
Marketing classics : a selection of influential articles / [compiled by] Ben M. Enis and Keith K. Cox
WATERFT
1977
658.8 Eni/Mca : Marketing classics; a selection of influential articles / Ben M. Enis and Keith K. Cox
Marketing classics; a selection of influential articles / Ben M. Enis and Keith K. Cox
W'BOOL
1973
658.8 Eur
European journal of marketing
ONLINE, W'PONDS
658.8 Eva/Htg 2006 : How to get new business in 90 days and keep it forever / Wendy Evans
How to get new business in 90 days and keep it forever / Wendy Evans
W'PONDS
2006
658.8 Ewi/Sma : Social marketing / Michael T. Ewing, editor
Social marketing / Michael T. Ewing, editor
MELB
2001
658.8 Fau/Mcs : Marketing communications strategies today and tomorrow : integration, allocation, and interactive technologies : conference summary, Royal Sonesta Hotel, Cambridge, MA, March 24-25, 1994 / prepared by Corinne Faure, Lisa Klein
Marketing communications strategies today and tomorrow : integration, allocation, and interactive technologies : conference summary, Royal Sonesta Hotel, Cambridge, MA, March 24-25, 1994 / prepared by
W'PONDS
1994
658.8 Fer/Mst 2002 : Marketing strategy / O.C. Ferrell, Michael D. Hartline, George H. Lucas
Marketing strategy / O.C. Ferrell, Michael D. Hartline, George H. Lucas
MELB
2002
658.8 Fer/Mst 2005
Marketing strategy / O.C. Ferrell, Michael D. Hartline
MELB, WATERFT
2005
Marketing strategy / O.C. Ferrell, Michael D. Hartline
MELB, WATERFT
2005
658.8 Fer/Mst 2011 : Marketing strategy / O.C. Ferrell, Michael D. Hartline
Marketing strategy / O.C. Ferrell, Michael D. Hartline
W'BOOL
2011
658.8 Fil/Cma
Creative marketing : an extended metaphor for marketing in a new age / by Ian Fillis and Ruth Rentschler
MELB, WATERFT
2005
Creative marketing : an extended metaphor for marketing in a new age / by Ian Fillis and Ruth Rentschler
MELB, WATERFT
2005
658.8 Fis/Ism 2008
Interactive services marketing / Raymond P. Fisk, Stephen J. Grove, Joby John
MELB, W'PONDS, WATERFT
2008
Interactive services marketing / Raymond P. Fisk, Stephen J. Grove, Joby John
MELB, W'PONDS, WATERFT
2008
Interactive services marketing / Raymond P. Fisk, Stephen J. Grove, Joby John
MELB, W'PONDS, WATERFT
2008
Interactive services marketing / Raymond P. Fisk, Stephen J. Grove, Joby John
MELB, W'PONDS, WATERFT
2008
658.8 Fis/Sma
Services marketing / Raymond P. Fisk, ... [and others]
MELB, WATERFT
2007
Services marketing / Raymond P. Fisk, ... [and others]
MELB, WATERFT
2007
Services marketing / Raymond P. Fisk, ... [and others]
MELB, WATERFT
2007
658.8 Fle/Mma 1995 : Marketing management and information technology / Keith Fletcher
Marketing management and information technology / Keith Fletcher
MELB
1995
658.8 For/Bmc : The business marketing course : managing in complex networks / David Ford ; Pierre Berthon ... [and others]
The business marketing course : managing in complex networks / David Ford ; Pierre Berthon ... [and others]
MELB
2002
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