Title Marketing management and information technology / Keith Fletcher

Edition Second edition Published New York : Prentice-Hall, [1995] ©1995

Copies

Location	Call no.	Vol.	Availability
MELB	658.8 Fle/Mma 1995		AVAILABLE

Description xviii, 404 pages : illustrations ; 23 cm Contents 1. IT and marketing -- 2. What is marketing? -- 3. The changing marketing system and environment -- 4. Marketing information for decisions -- 5. IT and marketing strategy -- 6. Planning for innovation -- 7. New product decisions -- 8. Product policy decisions --9. Communication decisions -- 10. Sales decisions --11. Place decisions -- Epilogue: IT and the future Bibliography Includes bibliographical references and indexes Subject Information technology. Marketing -- Management -- Data processing. LC no. 94049052 ISBN 0131844822

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