| Description |
xxxi, 428 pages : illustrations ; 24 cm |
| Contents |
Ch. 1. Internet Overview -- Ch. 2. Marketing on the Internet: The Big Picture -- Ch. 3. The World Wide Web - Using It for Business -- Ch. 4. Effective WWW Marketing - An Integrated Approach -- Ch. 5. Caution, Security, and Customs of the Natives - A Cautionary Tale -- Ch. 6. Preparing HTML Documents for the World Wide Web -- Ch. 7. Adding Graphics, Sound, Databases, Action, and Interactivity to a Web Site -- Ch. 8. Homepages That Work: Best Practices for Marketing --Ch. 9. Power-Searching the Web -- Ch. 10. Important World Wide Web Resources and Sites Supporting Internet Marketing -- Ch. 11. Business to Business: Cyber-Advertising Agencies, Venture Capital, Web Services, and Information -- Ch. 12. Expanding Your Internet Marketing Tool Kit -- Epilogue: The Future -Think Months, Not Years -- App. A. Getting Internet Access for Marketing on the World Wide Web -- App. B. Using Browsers to Get Online -- App. C. Lynx - A Text Browser |
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App. D. Selected Marketing-Related Discussion and Announcement Groups |
| Summary |
"Business on the Internet is booming! Customers now shop at virtual malls, order online from multimedia catalogs, and routinely conduct other electronic transactions. At the same time, new technologies have appeared that make it easier than ever for marketers to communicate with tens of millions of Internet consumers. Find out, in this completely updated Second Edition of the bestselling Marketing on the Internet, how your business can join this revolution."--BOOK JACKET. "Marketing on the Internet, the latest book by the well-known Internet business authors Matthew Ellsworth and Dr. Jill Ellsworth, tells you what you need to know to create an effective multimedia platform for advertising, marketing, and sales on the Internet. Beginning with the basics, they quickly familiarize you with the most important Internet terms and concepts and explain the technologies available to you. You'll get instructions for doing everything from building a Web site to safely conducting electronic commerce. Packed with dozens of illustrated, real-life examples, Marketing on the Internet tells you how to get a business connection to the Internet; how a business of any size can establish a compelling presence on the Web; how to gather valuable information about and from visitors to your site; about Java, VRML, Shockwave, ActiveX, interactive graphics, and other new developments; how to design virtual stores with graphics, sound, video, and hypertext; how to conduct secure transactions on the Internet; and how to develop the right Internet marketing strategies for your type of business."--BOOK JACKET |
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Business on the Internet is booming! Customers now shop at virtual malls, order online from multimedia catalogs, and routinely conduct other electronic transactions. At the same time, new technologies have appeared that make it easier than ever for marketers to communicate with tens of millions of Internet consumers. Find out, in this completely updated Second Edition of the bestselling Marketing on the Internet, how your business can join this revolution. Marketing on the Internet, the latest book by the well-known Internet business authors Matthew Ellsworth and Dr. Jill Ellsworth, tells you what you need to know to create an effective multimedia platform for advertising, marketing, and sales on the Internet. Beginning with the basics, they quickly familiarize you with the most important Internet terms and concepts and explain the technologies available to you. You'll get instructions for doing everything from building a Web site to safely conducting electronic commerce. Packed with dozens of illustrated, real-life examples, Marketing on the Internet tells you how to get a business connection to the Internet; how a business of any size can establish a compelling presence on the Web; how to gather valuable information about and from visitors to your site; about Java, VRML, Shockwave, ActiveX, interactive graphics, and other new developments; how to design virtual stores with graphics, sound, video, and hypertext; how to conduct secure transactions on the Internet; and how to develop the right Internet marketing strategies for your type of business.type of business @BOOK JACKET. Đà |
| Notes |
Includes index |
| Bibliography |
Includes bibliographical references |
| Subject |
Internet advertising.
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Internet marketing.
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| Author |
Ellsworth, Matthew V.
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| LC no. |
96041394 |
| ISBN |
0471165042 (paperback: alk. paper) |
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