Magic numbers for understanding a market -- Magic numbers for understanding your company -- Magic numbers for understanding customers -- Magic numbers for understanding marketing -- Supplement : using the magic numbers in a marketing plan
Summary
"Magic Numbers for Consumer Marketing offers a set of tools for measuring a marketing strategy's competitiveness while highlighting the advantages and limitations of each measurement ratio." "Magic Numbers for Consumer Marketing is the ideal resource for marketers and company leaders who wish to better understand their marketing efforts. If you are interested in gaining a truly competitive edge, then this is the book you need to succeed."--BOOK JACKET
