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Book

Title The Dartnell marketing manager's handbook / editor Steuart Henderson Britt
Edition Second edition
Published Chicago [etc.] ; London : Dartnell ; [Epsom] : [Distributed by Leviathan House], [1975]

Copies

Location Call no. Vol. Availability
 WATERFT BUSINESS  658.8 Dar  AVAILABLE
Description 1135 pages : illustrations, facsimiles ; 23cm
Series Dartnell handbooks
Dartnell handbooks
Contents Developing the marketing plan: Marketing theory and practice / Robert Bartels and Bruce E. MacNab ; The marketing campaign / Craig S. Rice ; Computers in marketing / Van Mayros and D. Michael Werner ; Simulated marketing response / Arnold E. Amstutz and August P. Hess ; The market and competition / William G. Panschar, James M. Patterson, and Carl C. Greer ; Market position analysis / Paul E. Green and John L. McMennamin ; Marketing costs and profits / Robert L. Brintnall and George D. Mitchell ; The marketing decision / William F. O'Dell and David K. Hardin ; Marketing strategy and execution / RObert A. Lynn and John M. Thies ; Ethical aspects of marketing / James Hulbert and William J. Marx ; Government regulation and the marketing manager / H. Keith Hunt ; Government regulation of marketing / Karl A. Elling and Eugene J. T. Flanagan -- Putting the marketing plan into action for consumer products and services: Managing the product variable / Gerald I. Eyrich, Walter B. Wentz, and Michael R. Coffman ; The diffusion of innovation / George R. Frerichs ; Marketing of services / William J. Stanton ; Brand names and branding strategies / Richard T. Hise ; Packaging / Lony F. Ruhmann ; Pricing / Donald V. Harper and Jack L. Caldwell ; Physical distribution / Martin R. Warshaw ; Distribution channel relations / Bernard Shuster ; Wholesaling / Gary F. McKinnon ; Retailing / Benjamin C. Butcher and Ronald R. Gist ; Franchising / David D. Seltz --
International marketing: International marketing concepts / Brian Toyne ; Researching international markets / Vern Terpstra ; Export marketing / Philip R. Cateora and LInda J. Peek ; International distribution and selling / Gordon E. Miracle, Gerald S. Albaum, and Robert J. McMenamin ; International advertising / S. Watson Dunn ; International business via barter, counter purchases and compensation agreements / Robert E. Weigand -- Appraising and controlling the marketing program: The marketing audit / Philip Kotler and Richard S. Lopata ; Marketing - cost analysis / E. Jerome McCarthy and Durward Humes
Marketing research: What is marketing research? / Arnold Corbin and Sol Dutka ; Gathering marketing information / Martin Zober and H. J. Schulte ; PERT as marketing tool / Martin Zober and H. J. Schulte ; Unobtrusive marketing research techniques / Michael L. Ray and Peter N. Sherill ; Statistical and experimental designs / Bertram Schoner and Henry H. Rodkin ; Decision-oriented models in marketing / Ronald E. Frank, Leonard M. Lodish, and Henry J. Claycamp ; Management science and model building / James H. Donnelly, Jr., JOhn M. Ivanevich, and L. A. Capaldini ; Research on consumer products and services / Chester R. Wasson and Richard R. Shreve ; Research on industrial products and services / Richard M. Hill ; Consumer satisfaction, dissatisfaction, and complaining behavior / J. Barry Mason and William O. Bearden ; Sales control research / Ralph L. Westfall and A. John Ward ; Advertising research and measurement / Darrell B. Lucas --
Putting the marketing plan into action for industrial products: Industrial marketing / Thomas V. Bonoma and Robert A. Garda ; Buying policies and practices / Thomas L. Tasso ; Marketing raw materials and agricultural products / H. Robert Dodge ; Marketing manufactured industrial goods / Richard M. Hill -- Promoting products and services: Communication in marketing / Daniel S. Warner and Leonard M. Guss ; Imagery and symbolism / Sidney J. Levy and Ira O. Glick ; Personal selling / Thomas F. Stroh and Herbert Sawinksi ; Field sales management / John P. Steinbrink ; Promotional support techniques / William P. Dommermuth and Shanna J. McNeill ; Financing /George Fisk and Betram W. Zumeta ; The advertising message / John S. Wright and James R. Bostic ; Advertising media / Jack Z. Sissors and James Surmanek ; Electronic media advertising / Robert N. Robinson ; Telephone marketing / Lee R. Van Vechten ; Public relations / John E. Marston and Robert C. Lusk ; Additional methods of promotion / Rollie Tillman and William D. Carmichael --
The scope of marketing management: What is marketing? / Edward Bursk and William Morton ; Marketing and economics / Jules Backman and William F. Christopher ; Marketing systems / Stanley F. Stasch and James E. Gallagher ; Developing the organization's marketing mix / James D. Culley and William Lazer ; Implementing the marketing concept / Eugene J. Kelley and Edward J. Kane ; Careers in marketing / Richard H. Buskirk and Jack A. Wichert -- Organizing and staffing the marketing function: Organization of the marketing department / Claire Corbin and John R. Sargent ; Organization of the sales department / Dwight L. Gentry and Richard C. Vierbuchen ; Organization of the advertising agency / Philip Ward Burton and Reo Young ; Organization of the marketing research department / F. Robert Dwyer ; Staffing the marketing function / Donald W. Hendon -- Establishing marketing objectives: Setting marketing objectives / Harper W. Boyd, Jr. and Jean-Claude Larreche ; Determining consumer and customer wants and needs / Roger D. Blackwell, James F. Engle, and David T. Kollat ; Consumer motivation and behavior / Thomas S. Robertson, Steven L. Diamond, and F. Kent Mitchel ; Consumerism / David A. Aaker and George S. Day ; Segmenting the market / Richard R. Still ; Selection of the marketing target / Joe Kent Kerby and William Budge Wallis, Jr. --
Analysis Marketing Manuals
Notes Published in the United States: 1973
Bibliography Bibl. - Index
Subject Marketing -- Handbooks, manuals, etc.
Marketing -- Management.
Genre/Form Handbooks and manuals.
Author Britt.
Dartnell Corporation.
LC no. 73084563
ISBN 0850130344
Other Titles Marketing manager's handbook
Marketing manager's handbook