Title The marketing of services / Donald W. Cowell

Published London : Heinemann, 1984

Copies

Location	Call no.	Vol.	Availability
MELB	658.8 Cow/Mos		AVAILABLE

Description xii, 340 pages : illustrations ; 24 cm Series The marketing series Contents Includes indexes Analysis Organisations Services Marketing Notes "Published on behalf of the Institute of Marketing and the CAM Foundation." Bibliography Includes bibliographical references and indexes Includes indexes Subject Marketing. Professions -- Marketing. Service industries -- Management. Service industries -- Marketing. Service industries. Author CAM Foundation. Institute of Marketing. LC no. 84184203 ISBN 0434902632 (paperback)

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