Title Services marketing management / Peter Mudie and Angela Pirrie

Edition Third edition Published Oxford ; Burlington, VA : Butterworth-Heinemann/Elsevier, 2006

Copies

Location	Call no.	Vol.	Availability
MELB	658.8 Cot/Mam 2006		AVAILABLE

Description xii, 267 pages : illustrations ; 25 cm Notes "First published as: The Management and Marketing of Services, 1993"--Verso t.p "Second edition, 1999"--Verso t.p Bibliography Includes bibliographical references and index Subject Service industries -- Management. Service industries -- Marketing. Author Pirrie, Angela. ISBN 0750666749 paperback 9780750666749 paperback

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