Ch. 1. What is a new product? -- Ch. 2. Why new products fail -- Ch. 3. New product development processes -- Ch. 4. The globalization of new product development -- Ch. 5. Creating a new product concept -- Ch. 6. Organizing for effective new product development -- Ch. 7. Creativity in research organizations -- Ch. 8. Evaluating new products during the development process -- Ch. 9. Launching a new product -- Ch. 10. Stopping an NPD process and changing product mixes -- Ch. 11. Recent trends -- Ch. 12. Success factors in new product development
