| Description |
xi, 151 pages : illustrations ; 25 cm |
| Contents |
Pt. 1. Introduction. 1. Overview -- Pt. 2. The New Product Development Process. 2. The Fuzzy Front End Interval. 3. The Stages and Gates Interval. 4. After Launch: The Preprofit and Continued Sales Intervals -- Pt. 3. Improving your Process. 5. Implementation. 6. Continuous Improvement |
| Summary |
"This unique hands-on guide leads you step-by-step through the product development process, from the creation of ideas, through concurrent design and engineering, to just-in-time delivery of a superior product to the customer ahead of the competition. Every step of this process is driven by one guiding principle: the faster you can move from initial concept to product launch, the sooner you will generate income for your business and achieve your firm's profit objective."--BOOK JACKET. "Successful Product Development is the ultimate handbook for professionals in new product development, marketing, engineering, and senior and general management in both service and manufacturing firms."--BOOK JACKET |
| Bibliography |
Includes bibliographic references and index |
| Subject |
New products.
|
| LC no. |
99030972 |
| ISBN |
047131532X : |
|
047131532X alkaline paper |
|
047131532X : |
|
