Title Product management : sharpening the competitive edge / John Legge

Edition New edition Published South Yarra, Vic. : Macmillan Education, 1999

Copies

Location	Call no.	Vol.	Availability
MELB	658.575 Leg/Pms		AVAILABLE

Description xi, 283 pages : illustrations ; 24 cm Notes Includes index Bibliography Bibliography: pages 274-275 Subject New products -- Marketing. Product management. ISBN 073295407X 0732954088

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