New product development : from initial idea to product management / Marc A. Annacchino
Published
Amsterdam ; Boston, MA : Elsevier/Butterworth-Heinemann, 2003
Copies
Description
xxxii, 567 pages : illustrations ; 24 cm
Contents
1. The Business Objective -- 2. The Market Opportunity -- 3. Refinement of the Product Concept into a New Product and Business -- 4. The Product and Business Plan -- 5. Justifying a Program: The Accounting Viewpoint -- 6. Starting Out -- 7. Executing the Plan -- 8. Manufacturing Development -- 9. The Prelaunch Checklist: Setting Up the Organization -- 10. The Launch -- 11. The Pursuit -- 12. New Product Development Records Format -- App. A. Selected Product Development Efforts -- App. B. The Faster Changing World
