Title Creative product development : a marketing approach to new product innovation and revitalisation / Bryan Andrews

Published London ; New York : Longman, 1975

Copies

Location	Call no.	Vol.	Availability
WATERFT BUSINESS	658.575 And		AVAILABLE

Description 13 unnumbered pages,281 pages : illustrations ; 21cm Series Professional perspectives in marketing Notes Includes bibliographical references and index Bibliography Includes bibliographical references and index Subject Marketing. New products. Product management. LC no. 75017831 ISBN 0582450438

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