1. Rank Xerox: where the benchmarking story started -- 2. The strategic application of benchmarking for best practice: a prioritization tool -- 3. Partner selection -- 4. The ethics of benchmarking: how to handle secrecy and sensitive issues -- 5. The value of industrial visits -- 6. The value of benchmarking awards -- 7. The process of benchmarking in practice -- 8. The diversity of benchmarking: examples of best practice -- 9. Bringing it all together: effective project management
