| Description |
viii, 158 pages : illustrations ; 24 cm |
| Contents |
1. The new market place -- 2. Building customer relationships -- 3. Creating customer value -- 4. Time-based competition -- 5. Demand-driven supply chains -- 6. Managing marketing logistics -- 7. Serving the global customer |
| Notes |
Includes index |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Also available online via the World Wide Web, by subscription to ECHO (Ebrary) |
| Subject |
Business logistics.
|
|
Marketing -- Management.
|
| Author |
Peck, Helen.
|
|
ebrary, Inc.
|
| LC no. |
2003048090 |
| ISBN |
0750652241 paperback |
|
