| Description |
xiv, 295 pages : illustrations ; 24 cm |
| Contents |
1. Introduction -- Pt. 1. Maturity and decline in the industry life cycle -- 2. Industry evolution -- 3. Advanced maturity and early decline in the industry life cycle -- Pt. 2. Entrepreneurship and emerging businesses -- 4. Main theories on entrepreneurship -- 5. Entrepreneurship and growth -- 6. Entrepreneurship, mature industries and emerging businesses -- Pt. 3. Business cases -- 7. Entrepreneurial strategies in selected mature industries -- 8. Geox and the footwear industry -- 9. Gillette and the personal care industry -- 10. Italcementi and the cement industry -- 11. RyanAir and the airline industry -- 12. Starbucks and the specialty coffee industry -- 13. Swatch and the watch industry -- 14. Tenaris and the seamless steel tubes industry -- 15. Toyota and the automotive industry -- 16. Wal-Mart and the retail industry -- Pt. 4. Entrepreneurial strategies for firms in advanced maturity -- 17. Entrepreneurial strategy in mature industries -- 18. Business cases at a glance |
|
19. Entrepreneurship and the determinants of emerging business -- 20. Removing constraints to growth |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Strategic planning.
|
|
Industrial management.
|
|
Entrepreneurship.
|
| Author |
Fattore, Michael, 1972-
|
|
Paleari, Stefano, 1965-
|
| LC no. |
2005052977 |
| ISBN |
1845421973 |
|
