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Book Cover
Book
Author Smith, Lyn.

Title Effective internal communication / Lyn Smith; with Pamela Mounter
Published London : Kogan Page, 2005

Copies

Location Call no. Vol. Availability
 MELB  658.45 Smi/Eic  AVAILABLE
Description xiv, 226 pages : illustrations ; 23 cm
Series PR in practice series
PR in practice series.
Contents Setting the scene -- What is internal communication? -- What does it take to be an internal communicator? -- Your audience : who are they? -- Theories into practice -- Managing internal communication in-house -- Outsourcing the IC function -- How the legal framework fits in -- The channels, vehicles and activities -- Who uses which media for what -- The receiving end -- Communicating with special groups -- The globally dispersed workforce -- Getting it right : practical application -- How to do it : setting about communication -- We can all talk can't we? : face-to-face -- The creative aspects : writing, editing, and designing it yourself -- Publishing the printed word : the logistical aspects -- Broadcast : do it yourself or call in the experts? -- Managing change -- Signposting the ether -- How to measure success -- How to make it happen : gone shopping! -- Internal communications : the future
Bibliography Includes bibliographical references and index
Subject Communication in management.
Public relations.
Author Mounter, Pamela.
ISBN 0749439483