Description |
xiv, 226 pages : illustrations ; 23 cm |
Series |
PR in practice series |
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PR in practice series.
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Contents |
Setting the scene -- What is internal communication? -- What does it take to be an internal communicator? -- Your audience : who are they? -- Theories into practice -- Managing internal communication in-house -- Outsourcing the IC function -- How the legal framework fits in -- The channels, vehicles and activities -- Who uses which media for what -- The receiving end -- Communicating with special groups -- The globally dispersed workforce -- Getting it right : practical application -- How to do it : setting about communication -- We can all talk can't we? : face-to-face -- The creative aspects : writing, editing, and designing it yourself -- Publishing the printed word : the logistical aspects -- Broadcast : do it yourself or call in the experts? -- Managing change -- Signposting the ether -- How to measure success -- How to make it happen : gone shopping! -- Internal communications : the future |
Bibliography |
Includes bibliographical references and index |
Subject |
Communication in management.
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Public relations.
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Author |
Mounter, Pamela.
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ISBN |
0749439483 |
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