| Description |
xix, 238 pages : illustrations ; 26 cm |
| Contents |
Adapting to radical changes in business and media : a corporate communication vision for the future -- Leadership capabilities : the core competencies for corporations and executives -- Corporate communication and Web 2.0 -- Strategic ethical relationships : trust and integrity -- Corporate culture's increased significance -- Economic factors -- Precedent : the history of communication in corporations -- Philosophy : the engineering of consent and process : strategic and tactical models -- Performance : the measures that determine the success of communication -- Corporate communication : the way forward -- Guideline A: corporate communication strategy and policy -- Guideline B: crisis communication -- Guideline C: media relations -- Guideline D: employee relations -- Guideline E: global relations -- Guideline F: corporate citizenship and table of organizations -- Guideline G: core competencies for corporate communication -- Guideline H: investor relations and sustainability -- Guideline I: transparency and disclosure -- Guideline J: reputation management -- Guideline K: transaction communication -- Guideline L: affiliate relations -- Guideline M: thought leadership and executive relationship management -- Guideline N: social media and corporate blogging |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Communication in management.
|
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Corporations -- Public relations.
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International cooperation.
|
| Author |
Hirsch, Peter B.
|
| LC no. |
2010008209 |
| ISBN |
9781433106217 paperback alkaline paper |
|
1433106213 paperback alkaline paper |
|
9781433106224 casebound alkaline paper |
|
1433106221 casebound alkaline paper |
|
