| Description |
xiv, 258 pages ; 23 cm |
| Contents |
Foreword / Michael Bloomberg -- Introduction / Poonam Sharma -- 1. Think Like an Entrepreneur / Poonam Sharma -- 2. Marketing Your Product / Ngina Duckett -- 3. Financing Your Dream / Anthony Perrault -- 4. The Business Plan / John Turlais -- 5. The Importance of Industry / Steven Chang -- 6. Protecting Yourself / Carsten Schwarting -- 7. The Faces of Success / Greg Tseng -- 8. The Business Ethic / Poonam Sharma |
| Summary |
Some of the bright minds of the Harvard Entrepreneurs Club, a recognized student organization of Harvard College, have compiled their business knowledge and experience into one comprehensive manual to aid students in making their entrepreneurial dreams come true. This professional and practical guide will take you step by step through the process of starting and maintaining a business. Poonam Sharma and fellow members of the Club have tailored this useful resource to the unique issues and obstacles that students will face. You'll receive invaluable advice on formulating a business plan, advertising, legal protection, business ethics, and much more. Even if you have no professional experience, little marketing know-how, or even a small bank account, this book can teach you how to join the ever-growing ranks of students who know firsthand the pleasure - and the profit - that come from being your own boss and bringing your business idea to life |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Entrepreneurship.
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New business enterprises -- Management.
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Small business -- Management.
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Success in business.
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| Author |
Duckett, Ngina.
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Harvard Entrepreneurs Club.
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| LC no. |
98039057 |
| ISBN |
0471326283 (paperback: alk. paper) |
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