| Description |
xix, 218 pages ; 23 cm |
| Contents |
Leadership and management -- Creating a high-capability organization -- Developing people -- Brand positioning with consumers -- Customer relationship management -- Financial strategy and management -- Influencing people |
| Notes |
Includes index |
| Subject |
Leadership.
|
|
Management.
|
| LC no. |
2008298772 |
| ISBN |
9780793194742 |
|
0793194741 |
|
