Introduction: like talking to a wall -- Using the informal to enhance the formal. The logic of the formal; the magic of the informal -- When the balance shifts -- Jumping together -- Motivating individual performance. It's all about the work -- Values driven, not values displayed -- It's still about performance -- Mobilizing organizational change. Setting the fast zebras free -- Melting the frozen tundra -- Mobilizing : a different kind of managing -- What to do -- In conclusion
